Caterina Rando - Mastering Sales Authentically
In this refreshing episode, Caterina Rando stresses the transformative power of genuine relationships and ongoing support in business. Emphasizing the value of authentic help before sales calls, she explores post-pandemic opportunities in the virtual landscape, encouraging coaches to find joy in client growth.
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Transcript
Hi and welcome to the You World Order Showcase podcast. Today we have with us Caterina Rando. She is on a mission to teach, mentor, and support women to be themselves and do their thing and serve their people and massively monetize their mastery. She is a speaker, author and podcast host.
::Of Expand Your Empire welcome to the show, Caterina. It's really nice to have you.
::Still, I'm so happy to be here.
::So tell us all.
::About you, how did you get into this?
::What's your story?
::Wow. Well, I was.
::Like many women, I was the gallant school in high school and college that felt like I didn't really fit in and I would. Therefore, you know, take on the leadership role I was class President in 8th grade. I was student body officer in high school. I had the lead in the school play.
::And I guess you would think that made me popular, but maybe because I had a lot of insecurities. And so I did find that I.
::Liked speaking and I was halfway decent at it. So that meant that.
::It kind of made it made me more popular.
::And then when I had a business, my first business was I owned a cafe and catering company.
::And I loved the business part of it. I loved and I loved the people part of it. I love the business. I love the people, but I didn't love the food service. I didn't love spending time in a walk in with the chopping or the dicing and the blanching. And I didn't know what I was going to do with my life because I knew I didn't want to make sandwiches for a living.
::And then this lady walked in my halfway one day and she thanked me for some business advice that I had given her.
::And I literally felt her gratitude in my heart. I felt a pang of bliss in my heart, and I said, you know what? That's what I was. I'm going to do because I had a business coach and she thought I would make a good coach. But at the time I was so shy, I didn't really think I could, but those two incidents together.
::Made me decide to do it and when I started to have a business.
::You know, it's very different when you have a cafe, you just turn on the lights.
::You open the door.
::People come in, but with the coaching business you can't do.
::That and then I did what we all do and I started to network. But you know, there would be five other coaches in the room that had more business experience and acumen and even confidence.
::Than me and then I noticed that the speaker always got a lot of attention. And so that's when I started to speak and really for the last many, many years, that's where 95% of my clients have come from is speaking.
::Yeah, Speaking of some of those things that you think you.
::Know how to do it?
::And tell you're called on.
::Go ahead. Well, I was going to say the more you do it, the better you get, you know? But when we're and I'm not. I teach speaker retreats. I'm not trying to make anybody a motivational speaker.
::No, go ahead.
::When people come to hear an entrepreneur.
::Talk. They want to hear. Like, what's in it for me. You know, I have a client who helps women get over their broken heart. Nobody's going to go to their workshop if they don't need her services, right. Or nobody's going to go to your slim down workshop if they don't need to slim down, you know? So it's really.
::Important to recognize that they're not evaluating their public, your public speaking, they're evaluating whether or not you.
::Can help them.
::And sometimes people realize that you can, and that's how you get Insta clients with speaking.
::Yeah, and it also helps you to be able to isolate.
::Or kind of like weed out those who really aren't your people and you need to do that.
::Right.
::When you, I think when people.
::First get started in coaching. It's like.
::I just want to.
::Help everybody and they end up helping nobody because they don't.
::They don't differentiate themselves enough to stand out, and it's OK if you're.
::If your clientele is, you know.
::50 people.
::That's all the people that you need.
::Exactly. Then you're really specialized. You need to charge a.
::Much higher price because you only help 50 people.
::Well, The thing is.
::But those fifty people you can help. Really. Really.
::Well, yes. And when we start, I think a lot of coaches.
::First of all, it's OK to take a little time and figure out, you know what is the right match for you. But people in sometimes in the early years.
::They're fitting, trying to fit a square peg in a round hole, you know, and that it's OK to test a little bit and see what's who you're matched for. I remember I gave a talk once to a group of professional organizers, and they super resonated with me. And I had several clients after that were professional organizers.
::But I was.
::Shocked. Jill. Because I I'm not. I'm a pile person. I got piles all over. So, you know, I didn't think that the organizers would resonate with me, but they really did. So sometimes we learn in the.
::Place things that we didn't know about ourselves, which is why I think it's.
::Good to try different markets, different kinds of things. If you're not sure yet, and then you see who's the right match for you, the image consultants. I love the image consultants, but I would have never thought that they would resonate with me either. So everybody's.
::Everybody's got some special skills they didn't even know until they coached some different people and see what feels good.
::Yeah. And that really is a secret. It's just getting out there and doing something and seeing who is attracted to you and seeing how you feel when you're doing.
::It I think that.
::That's really important.
::How you feel about what you're doing?
::Absolutely. And you know, I talk a lot these days about how to bliss in your business.
::And I talk about how to bliss in your business because I want everybody to be blissing in their business sometimes. We're so in the business that we forget, hey, this is supposed to be enjoyable. I'm supposed to be loving this now. See, I never really had a JOB.
::Working and I worked in a clothing company for about 5 minutes. When I went to fashion school when I was 19 and I did not like the corporate situation.
::And then of course I worked for Baskin Robbins, but they fired me because I gave way too much ice cream. So that, that's about the extent of my employee corporate experience as an employee. So I think maybe because I never started that career where you know, you're just supposed to get a paycheck, that I really have attention on.
::Blessing in my.
::Business and I want everyone to listen their business because when you're when you're blissing, you know what? That is very alluring to your potential clients. But if you're depressed, so or frustrated or stressed out, that doesn't attract clients. And so bliss is actually part of your sales.
::Plan 2 if you're if you're doing.
::Right.
::I absolutely agree, and so many people miss that they start getting stressed and then they start focusing on the stress and the more you focus on something, the more of that you're going to get like.
::Right.
::It's kind of a double edged sword and you know it's not to say that there are times when there aren't times when things aren't kind of scary looking out there that this the magic is that you can find the.
::The glimmers of.
::Hope and just focus on those little specks of light.
::Out there to make sure that you can.
::Get more of that, not more of the dark.
::Right, right. Well, you know, you bring up a good point because Jill, one of the things about being a coach is that often we work from home. We often a work in isolation. And so one of the things that keeps things light, in my opinion is.
::Making sure you have I call it opportunities for uplift. That's where you're of course getting out and about in your community, but networking and even virtual networking, I did a I did an afternoon tea yesterday with some women that had donated. We call them big heart donors. They had donated money for our charity.
::Partner for our last event and I sent them all fascinators in the mail with a tea and.
::And we had tea and we mastermind for 90 minutes and we wore fascinators and it was so much fun and it so uplifted me yesterday and I know it uplifted them too. And it's important that we infuse these opportune and we consciously say, OK, I have a busy week. When am I going to do some?
::Something fun. It could be virtual now too, or live and in person. But it's very important that we have connections that uplift us because that gives us more vitality for our business.
::I yeah, couldn't agree with you more.
::I find that personally doing.
::These podcast interviews is what really just like juices me up in a day.
::That's awesome. That's awesome.
::But like I often do more than one a day and it's just like I get a window into having a conversation with somebody who's doing something really interesting and everyone is doing something so interesting.
::Well, and that's what happens when you really connect with people.
::And you know, I guess that's part of the value of Zoom 2 is that.
::When we get on zoom with somebody, what do we do? We have a conversation, you know, we have to, we have to have a chat. We have to get to know each other and that's really good for relationship building and the zoom lifestyle now has really.
::Expanded a lot of our possibilities for business, too. I know for me, I used to as a coach and a speaker and a trainer. I used to say, OK, well, I want to break bread with my clients. I want to, you know, I can go 3 area codes north and I go 3 area code South. I live on the, I live on the West Coast, so there's.
::There's maybe 3 area codes east, but there's none. There's none West and so I would say, you know, hey, those are that's my region for getting.
::Plants. But then of course the pandemic came. And then we started to do zoom workshops and do our events virtually. And now I have clients in the US all over all over and Canada. And yeah, I can't have dinner with them, you know, at my favorite Italian restaurant. But I can.
::Build real relationships virtual and I hope coaches are.
::Seeing this as really a boom for our business in a in a big way.
::And then we can also create things in our business to bring people live and in person. We do all of our retreats live and in person. We have a speaker retreat. We do a bliss retreat for women leaders on a mission, which is a bliss program for most of the year. And then.
::We go on a.
::Cruise for a week. So you.
::Can still.
::Where are you going?
::Oh, we're going to Mexico.
::I live in San Francisco, so we do a seven day round trip to Mexico, and I did a 10 day this last year. We did a 10 day and let me tell you, the ladies loved the 10 day and we may we may do that again.
::That sounds so fun, yeah.
::You're invited, Jill. I got one spot left. You're invited.
::OK. OK. Take you up on that.
::I was curious where you lived also so.
::You covered that for me.
::It is amazing that we can be international. A lot of my partners are actually on the.
::Other side of the world.
::And I.
::Think next year is going to be.
::A really big year for collaboration. It just.
::Feels like that to me.
::Where we're going to be joining hands with other people that are in complementary parts to what, what our gifts are so we can just offer even more value in the marketplace than just one person individually.
::Well, and that is the beauty of.
::Connecting to connecting leads to collaboration and I think that's important for me to say too, because.
::People talk a lot about, you know, partner, partner, partner, partner, partner, but really it's about the relationship first.
::Find people that you vibe with that you love. What they do, that you feel they operate with integrity.
::And then get to know them.
::You know, it's kind of like, let's have a coffee date before we go away for the weekend before we go to the Bahamas, you know, let's begin the relationship first and one of my guiding principles, which I think is very important for.
::Coaches is.
::Relationships first, revenue second.
::And that's important for collaborations. It's also important for our clients build the relationship 1st and you know what I teach Jill, I teach women how to sell authentically. Now, we've all heard, like, you got to know like and trust people before they buy from you. Yes, of course.
::But there's two other things that women require.
::First of all, they have to feel that.
::Rapport. We can communicate, we can vibe. We can connect.
::That's number one. Number two is.
::Women have to get that you genuinely care about helping them and making a difference.
::That plus influence will bring US clients. The thing is, though, a lot of people, and by the way, I will say, Jill and I don't know what your take on this is, but I'm actually anti this idea of inviting people to a discovery call because.
::It's like.
::And because here's the thing I got to do those other three things before we get to the call because.
::And that's why I'm such a big fan of the virtual workshop, where you get to be with 20-30 people at once. And like you said earlier, you get to see who you vibe with because you could tell even from zoom, if you vibe with them and then you can invite them to have a conversation with you. But you've already built influence.
::Because they came to that event with you and it's really important.
::To recognize that there's two kinds of potential clients. There's the show me potential client and there's the prove it to me potential client and I don't want to get on a call with people that are prove it to me, that's no fun, right? And that's what happens when we are inviting people to talk to us that we haven't built any influence with. So no, I want to build influence.
::1st and then we get on a call and we talk about what do you want to create and how do you want to do it. And hey, do you want me to?
::Help you and then that's a sales come.
::And I think.
::Sales conversations have changed over the years. My background is in sales. I've sold real estate and life insurance and.
::Wow liners for air cargo containers and copiers. So I really have a large background in sales.
::And I was selling.
::Coaching services for other coaches for a while also, so I.
::Right.
::Was what they call a closer but.
::How exciting. You were. Closer. Wow, that's impressive, Jill.
::And.
::I was really good at.
::It, But I've gotten to.
::A point where when I get on calls with people I'm not really interested in closing them into a sale.
::I'm really interested in finding out what.
::Do you want to do and?
::And seeing it if I can help you and if I can genuinely help you, I'll let you know how that looks. But.
::I'm not. I'm not interested in begging people to work with me. It's just not like or pressuring them or manipulating them because there are tactics to manipulate people to do things that I find kind of.
::Absolutely not.
::Questionable ethically.
::There you well, none. See, none of that is bliss, you know. No, it's.
::Not bliss, it's stress.
::When I talk to a gal and she's telling me Katarina, I really want to work with you and I can't pay my rent. You know, I don't want to put more stress on her.
::You know, that's why I say, OK, here's some. Here's some free resources come to my next free workshop. You know, I'm happy to chat with you.
::But we don't want to be the. I don't want to be the source of financial distress in people's lives. Now. Yes. Can I help that gal improve her sales? Yes, but I don't want her to create so much stress to do it. Because really, you can't sell when you're stressed. Anyway, let's be very clear.
::You know, and so that's and the other.
::Thing about sales is that.
::Excuse me. It's not about learning stuff, it's about mastering it.
::And This is why people this is the myth of the seminar. Oh, let me go to this sales seminar.
::Well, you're gonna learn some stuff, but you're not gonna master it. And really, what creates massive change is ongoing support, ongoing guidance, a structure that keeps you focused and builds momentum and keeps you in action. And then the other thing and this is important that we don't talk about.
::Ongoing encouragement.
::Is something that we can all use because you know what, we're not in grade school anymore where hopefully we had a nice teacher who was very encouraging.
::Guess what? We're the coach. That's part of our job.
::And then the last thing that we don't talk about enough maybe more now post pandemic.
::Is the power of community that community is a source of uplift like we talked about earlier? Huge.
::Source of uplift?
::Huge source of collaboration, huge source of friends, huge source of support.
::And resources.
::If you don't have a community you absolutely want to be a community of with like minded like hearted people like you.
::And you know, this is this is different than your family. I mean, I mean, if we people think about, oh, well, I got a big, nice beautiful family. Great. But do they understand about being an entrepreneur? Because entrepreneurship is a lifestyle, you know? And usually they don't. They don't get it. And that's why we need our. I just did a.
::A podcast episode on this Jill about, you know, we need business girlfriends too.
::We do, we do need business, girlfriends and.
::You can build communities.
::I have a community on Facebook that I'm growing and that community I know most of the people in there because.
::I interview it.
::So it's like it's a real connection that I feel like I'm making with people when I do the deep dive lives on Thursdays. It's like I'm talking to people that I know.
::And I connect with and yeah, some of them are my clients.
::But all of them.
::Are people that I feel connected to and I can I can help in in some way, some more than others and.
::And then they.
::They also get back to me. It's amazing in the community like that, you learn things from other people that are in there and moving and shaking. And if you if you leave your comment.
::Open and you don't try to control it so much, you get a lot of give and take among the people that are in the community, which I think is just like, so fabulous to me, watching somebody else like, really break out of their shell and burst on the scenes at. That's just like.
::Wow, honey, you go girl.
::Well, Jill, you know that's the beauty of coaching and consulting and mentoring.
::Is we get to see the impact of what we're bringing and that is definitely for me, I'm sure for you, the biggest joy.
::You know not to, I mean the.
::Money's good. The biggest joy.
::Is being able to see the impact and really part so part of what I do is I teach women how to cultivate community and when I see other women start their own communities and be flourishing with their own communities and to see how their communities, they might have the that they have might take the guiding principles that I've shared with them.
::But their communities have a different flavor and a different culture, and different smiles on the screen or dairy ears and tears. It's beautiful to see that impact.
::To say a little bit more about community, I want to encourage every coach to cultivate community in their through their clients, to have a client based community. We have thriving women in business. That's my client community and we have monthly networking and quarterly planning.
::We get together for sales blitzes like all kinds of things that when somebody becomes a client, they don't just get me, they get all these other amazing gals to support them too and that.
::Not only what gives your clients way more value than just the coaching, but also it keeps them coming back and it keeps them engaged because they're getting so much value.
::Yeah. And it's really all about community and.
::That's how the world is changing, and that's how coaches are changing the world, in my opinion.
::Yes, my friend, CJ Hayden, she wrote a book.
::Ohh, I'm twenty ways fifty ways. Coaches are changing the world. Something like that. CJ Hayden and she's the author of get clients now and we wrote a book together about how to start a giving circle for women women's guide to starting a giving circle because we raised a lot of money together and.
::And now she raises her money a little bit different. And I raised my money through my events, but we have used our businesses to raise a lot of money for women and girls entrepreneurship and want to teach other women how to do the same too.
::That's so magnificent. So.
::How do how do people work?
::With you and why would they?
::Want to work with you but.
::Oh my gosh, how exciting, my friend, they.
::Well, I work with women that have a service business and consider their business their mission.
::That their mission on the planet they are using their business.
::For that, and they could be anything from I have. I just talked to a client.
::Who's a?
::Caterer. And she mostly does vegan catering, and she's also a speaker and she wants to go and share the benefits of veganism at companies. And really, that's her mission.
::And she's doing that through her business. These are the types of people I want to work with. They're passionate about doing their thing every day. And her name is Margaret. And.
::I have three areas I focus on.
::Sales, because if you can't sell, you can't serve.
::And really, it's not just learning sales, it's mastering sales and I'm anti script. I'm anti pain points. I'm all about what I said. Jill. Let's build a relationship. Let's see if we vibe and if we do and you think I can serve you and I think.
::I if you think you can be served by me and I can serve.
::You let's do that.
::And then I teach women. How do you speaking to grow their business? And we do speaker retreats, but we have a year long program that goes with it because there's the strategy part and then there's the speech part and then there's the mastering part.
::And then I have my bliss program for women leaders, which is all about taking your established business and making sure it is making you happy. And part of that, Jill, is financial ease and how to create financial ease and surplus local like always good to have a.
::Lot of surplus.
::And I mentor women for a year with what we call our expander from.
::There program and I take those ladies on a cruise.
::Too we go.
::On a cruise at the beginning of the year to mastermind and kick off.
::The year, so that's a little bit about how I work with my clients and I'm privileged to have many that have been with me for a long time and that's because of the community.
::And that's because as I continue to grow and learn, I bring new hot topics to share with them too.
::No, no, I love that.
::You have a podcast also.
::So you want to talk?
::About that a little bit because.
::I think that's pretty exciting.
::Yeah, I do. I want to say one thing. So the thing that I want to make sure all coaches are.
::Doing before we.
::Jump to podcast is this monthly virtual zoom workshop, so you always have something to invite people to.
::And that you can continue to build influence and if anybody is listening, is not doing that, that is a run don't.
::Guiding principle to follow because it will support you in having a plethora of prospects that you've built influence with.
::And as you know, Jill, to move on to podcasting, podcasting is also a way to provide more great content and more connection to people.
::That are that we can serve and my podcast is called expand your fempire with an F, expand your fempire. We've done about 150 episodes now.
::It's all about.
::What do you need when you're a woman on a mission? You need the practical we. I give a lot of super tips and massive value and kind of like.
::Guidance on hot topics for women entrepreneurs and then we interview other amazing women in business. And we also sometimes talk about.
::Things that are not so much business but important as a woman to have attention on.
::And I invite everybody to listen on a regular basis and get massive value and uplift. That's The thing is, you know my intention Jill is.
::Every podcast episode that people leave more uplifted than when they showed up to start listening.
::That is so important. It's like the value that you bring to the listeners and the inspiration that people get from listening to podcasts is.
::It's it really is changing the world, it's.
::I'm so.
::This is the book.
::Yeah, you have so many lives. It's really wonderful.
::It's wonderful. It's beautiful.
::And I think it's a great voice, a great place for women with their voices too, because, you know.
::I love the idea and that's why also why I love the zoom workshops. You don't gotta wait for somebody else to pick you to book you to speak somewhere you can book yourself and you can get your own voice out there. And it's the same with podcasting. You don't have to wait for some radio host to say yes, you can be a.
::Yes, you get to.
::You get to have your own voice and put your own voice out there and it's that.
::Autonomy of.
::Building our own platform that really has allowed so many women to elevate their businesses and get their message out there, and that's really good because we want variety. You know, we don't.
::Just want.
::Who? Who? The network execs say oh, OK, this is what talent looks like. Talent looks 1000 different ways.
::Millions, maybe even billions.
::Maybe. Maybe Jill. Yes.
::They're just everybody has something unique to bring to the pot at the more coaches I've interviewed and I've interviewed over 250 of them.
::So far, well, my friend.
::It's just everybody. It doesn't matter what you're doing. You.
::Bring something different.
::To the to the.
::Pot. It's like you and I do.
::Pretty much the same thing.
::Honestly, but we do it in different ways. It's a different flavor of ice cream, but you just have different flavors and.
::Different flavor. It's a different flavor, yes.
::Well and.
::The thing we're not everybody's flavor. We're not everybody's cup of tea.
::Yeah, and that's OK. And it's OK for us to have conversations together and just share.
::Like a Sunday, you get a little taste of.
::Absolutely. You know, I want to share that my.
::I love what you said earlier that you know everyone has value. My mission of my life is to make sure that every woman knows that she matters and she has massive value to bring.
::Having the opportunity to.
::Connect and use our business for good is so personally fulfilling.
::I want you know, the other thing, Jill, about me is I tell women not to wear their heart on the their sleeve to wear their heart all over their business.
::It's important to bring our natural, kind, loving self to work and that we can bring it to work and we can get personal with our clients. We can genuinely care for our clients, we can become their friends and have them enhance our life.
::And we enhance their life in many, many ways that there doesn't have to be this way at home and I'm this way.
::At in my coaching business or I have these values over there and I have these values different values over there. No, you can make them all the same because the beauty of entrepreneurship is we get to live an authentic life.
::Yes, we do.
::And it and our lives involve other things, not just like trying to convince people to do things. So we benefit.
::Well, I don't want to convince, I tell my guys you don't gotta convince anybody that I could persuade anybody.
::Simply keep being your amazing self and your people will show up. I will say that you do have to invite people.
::To talk to.
::You know, I mean you do.
::You have to make offers. You are never going to get any money and that's really what it is. If you don't make an offer to somebody.
::There's ways to do it. You can do it.
::And you have to be comfortable with people saying no, no, this isn't right for me. It's OK. You know, when the waitress comes around and offers you coffee.
::Right.
::And you're not in the mood for coffee. And you say no, she does not have a come apart.
::Right.
::She's just like.
::Her party moving right and she gets right.
::She keeps going and she may offer you something else, right?
::You don't want coffee? Well, maybe.
::You want water or.
::Hi I want some. Hi Jill.
::05 yeah.
::Maybe you really wanted to steak dinner in.
::A glass of wine.
::Hopefully, hopefully she's got that too.
::If that's what you want.
::And if not, maybe she knows where you can go.
::To find it and.
::I'm just.
::Kind of goes into the, you know, the whole coaching sphere. You know, you have so many things to offer and sometimes what you have to offer isn't what that person is needing at this moment. But if you have the connections, you can refer them.
::Right.
::And that builds influence too. You know, when we help other people.
::Be successful. That definitely comes back to us and they definitely remember that, you know.
::Because it's a kind and generous thing to do.
::And that's another thing, kindness, generosity. Let's infuse that throughout our business. That's way more fun.
::Way to live.
::It is and.
::There's so much.
::Abundance in this universe, everything we could ever want already exists. It may not have materialized just yet.
::But it does exist.
::Just by the virtue of the.
::Fact that we've thought about it.
::Because everything starts with thought.
::It's it is.
::The magic that is the universe.
::Well, I mean, all of this is all a brilliant idea that somebody had at some point, you know?
::And one of the things I say to my entrepreneurs, Jill is.
::We most of us have what I call brilliant idea syndrome.
::Now that's different than bright shiny object syndrome. That's where ideas outside yourself are extra.
::Brilliant Idea syndrome is when we have so many ideas. The thing is though, that yes, they might all exist, but we can't put our attention on all of them at the same time.
::And it's very important.
::As creative entrepreneurs to put some ideas aside for now, because the guiding principle is we want to be massively monetizing what we've already got.
::Before we start something new, because that, that that next thing.
::Is way more exciting than that thing we've been doing for years, but that thing we've been doing for years might be really working for us. You know, I've got this. I've got this idea. Jill, for a new cruise mastermind retreat for women.
::And last night I'm looking at Cruise Cruises for 2025 because I was like, oh, yeah, when? When, when might we be?
::Able to do that well.
::Yeah, in the meantime, I still haven't done my stuff for my class that starts in January and you know, we I have to catch.
::Myself, because sometimes, especially now with AI, some of my coach friends, they're like spending so much time on AI, they're not spending any time on sales. So it's very important that we manage our brilliant ideas as well.
::And have some sort of a system for.
::Doing the tasks that need to be done every day and.
::And there are.
::Staying on top of those as well.
::So how do people get in touch with?
::You, Katarina.
::Well, I first of all I love Facebook. Send me a Facebook message anytime.
::I am on Instagram, best place, best place to find me and what I'm up to is Caterinarando.com CATERINARANDO.com. When you go to caterinarando.com you can also click on my links page.
::Right. And that's where you're going to find many free resources on business on speaking all kinds of hot topics. And it's definitely worth taking a look at and then you can also connect and come to any of my upcoming free workshops there. They're always info pack.
::And we do them every month.
::That's awesome. I'm going to sign up.
::For those.
::How do you deal?
::So what's the one thing you want?
::To leave the audience with today, what do you?
::Hope they take away from this.
::Conversation. We have been all over and we've touched on a lot of hot topics and we've discussed a lot of important principles to support coaches and other entrepreneurs to thrive in their business.
::If you're listening to this right now, don't just say, OK, that was fun and interesting because I was fun and interesting to me and say, hey, pick one thing that you're going to take action on my favorite quote of all time. Jill is from American folk singer Joan Baez. Action is the antidote to despair.
::They love that. I don't know how I live this long. They're not heard that.
::It is so true.
::When you're when you're feeling down, just get into action.
::And she's 82 and she just released a new album.
::No way.
::It's not exciting.
::It's really exciting. I love seeing women.
::In their Crone years.
::Yeah, my client. I told you about Margaret. Who's the caterer? The vegan caterer. She's 78. I got another client who's mayor of her city. She's 78, and I got another client who's 81, I believe now. And she's just launched a training company.
::And she's super thriving.
::Yeah, it's like life after 50 can be so exciting.
::It's way about.
::50 let's just tell the truth, my friend. It's way 50.
::Yeah, it's weighed down after 15. I'm turning 64 this year next year.
::And this is the best time of my life. I just like.
::It could not be any better.
::You make me so happy. Thank you for saying that. I'm a few years behind you. So thank you for letting me know that the future is bright.
::Her future is really bright.
::I'd.
::I had an explicit expletive in there, but.
::Try to keep this.
::You know, so I'm gonna tell.
::You what I'm doing next year back to really.
::I as I, as you know I'm doing 2 cruises with my clients. Next year I'm going on three or four other cruises that other people are hosting and I'm going to speak on their.
::Cruises and the reason I'm telling you that is because that's like business my business is.
::Paying for it, I'm going to be networking. Hopefully I'll be getting some clients and I'm going to be blessing the whole time.
::Business does not have to be hard, and we can say how can I have more fun in our business and then we can go do that and that's what I said to myself. How can I have more fun? Somebody invites me to speak off their conference on a cruise ship. I'm an insta. Yes, somebody invites me to go on their retreat business retreat on a cruise ship.
::I'm an insta.
::Yes. And so I always have fun things to look forward to. It's very important in business and life for that and to really amplify our fun and the more attention we put on it, the more we're going to have that fun and like you know, I like to talk about, put attention on how to bliss more.
::In your business.
::We weren't put here just like grind it out.
::Hello my friend.
::Thanks so much for joining me. Caterina, this has been amazing.
::Thank you, Jill. Pleasure to be with you.
