Selling Without Sleaze: Empowering Purpose-Driven Coaches with Heather Wylde
In this episode of the You World Order Showcase Podcast, Jill Hart, The Coach's Alchemist, sits down with Heather Wylde, a lead generation and sales strategist who specializes in helping purpose-driven coaches, healers, and service providers master the art of authentic selling. Heather dives deep into her personal journey, from struggling with traditional high-pressure sales methods to creating an ethical, results-driven framework that empowers entrepreneurs to sell with confidence and alignment.
Highlights include:
- How Heather’s passion for purpose-driven work shaped her unique sales strategies.
- Why traditional sales techniques fail for mission-driven entrepreneurs—and what works instead.
- The importance of knowing your target audience, designing aligned offers, and being consistent with your message.
- Heather’s game-changing "Sales Success Secrets," which have helped her advanced clients triple their sales in just months.
- How to navigate hiring coaches and vendors effectively using Heather’s proven red and green flag framework from her book.
If you're ready to refine your sales process, connect with your audience authentically, and make a massive impact with your mission, this episode is a must-listen!
Listen now and get Heather’s insights that will elevate your sales game while staying true to your values.
Connect with Heather:
▶ Talk to us about the Gnostic TV Network: Looking to GET VISIBLE this year? Schedule a Call
▶ Visit our website: https://hartlifecoach.com
Resources
👉Alchemist's Guide to Podcast Audiences & Best Be a Guest Directory - discover where your ideal clients are tuning in and how to get featured on those podcasts.
👉Podcasting on Substack - the Ultimate Guide for Coaches & Creators to Leverage Substack for Getting Visible
▶ Workshops for leveraging podcasts to attract clients & build authority
🚀Creation to Launch Podcast Workshop
💗 Thank you for watching or listening, 👍 thumbs up, 👥 sharing, 📨 comments, subscribing & hitting the notification bell! 🔔 Much LOVE. Many Blessings
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Transcript
WEBVTT
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::Jill Hart-The Coach's Alchemist: Hi and welcome to the You world order showcase podcast where we feature life, health, and transformational coaches and spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the coaches alchemist on a mission to help coaches and entrepreneurs amplify their voice, monetize their mission and get visible
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::Jill Hart-The Coach's Alchemist: leveraging podcasts and a million plus audience on the Gnostic TV network. Today, we are chatting with heather. Wilde, who is a sales expert for coaches and healers who want to sell without sleaze. And she's also the author of the book. What every entrepreneur
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::Jill Hart-The Coach's Alchemist: Hi!
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::Heather Wylde | Lead Gen + Sales Strategist: Wishes they'd known before hiring this coach. Sorry.
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::Jill Hart-The Coach's Alchemist: Thank you so much, heather. I was typing that in there, and I missed that part because we got chatting.
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::Jill Hart-The Coach's Alchemist: All good, all right. Welcome to the show. It's so great to have you here.
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::Jill Hart-The Coach's Alchemist: Let me ask you the the new question of the hour. What's the most significant thing in your opinion, we can do as individuals to make the greatest impact on how the world is going.
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::Heather Wylde | Lead Gen + Sales Strategist: Well, I say that therapy saved my life, and that personal growth and purpose driven coaches and healers made it worth living.
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::Heather Wylde | Lead Gen + Sales Strategist: I believe, in the power of coaching I have invested. I don't know. At least $50,000 in, you know, personal coaching, health, coaching, healing, all these kinds of things, and over a hundred $1,000 in business, coaching and coaching when it's done from a perfect purpose. Driven place is extraordinarily powerful, and the world needs
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::Heather Wylde | Lead Gen + Sales Strategist: that medicine now more than ever. So I think that it's important for us to use our tools and process our feelings process, you know, try to try to stay out of other people's energy about things, and, you know, keep focusing on our on our mission. And you know, of course, taking care of ourselves first, st because we can't.
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::Heather Wylde | Lead Gen + Sales Strategist: can't get from that empty cup. But but continuing with our, with our mission and
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::Heather Wylde | Lead Gen + Sales Strategist: just doing what we can do to raise the consciousness on the planet and help people heal and
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::Heather Wylde | Lead Gen + Sales Strategist: believe, and all the good things.
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::Jill Hart-The Coach's Alchemist: I love that I it's my mission, too.
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::Jill Hart-The Coach's Alchemist: So what? What is your mission? And and how do you incorporate that into what you're doing with the with what you're doing.
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::Heather Wylde | Lead Gen + Sales Strategist: Okay, so have a few missions. Number one is to empower truly purpose driven coaches, healers, and service providers. Right? We can't do what we do if we don't have good Obms and Bas. And copywriters, and you know all that kind of stuff. But to empower the truly purpose driven people
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::Heather Wylde | Lead Gen + Sales Strategist: to sell in a way that feels good to them.
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::Heather Wylde | Lead Gen + Sales Strategist: because so many of the trainings, and, like, I said, over a hundred $1,000 in in business coaches and programs. And you know that kind of stuff.
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::Heather Wylde | Lead Gen + Sales Strategist: I've seen how most people teach sales. And it was completely unaligned and really gross to me, and it took me a really long time to get my business off the ground, even though I was making investments and doing the work. So I know, you know, for myself and from, you know, talking to so many of my colleagues that those of us that really this is this is a sole purpose. This is a sole contract. We are here.
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::Heather Wylde | Lead Gen + Sales Strategist: We are coaching and healing, or you know, even, you know, being an accountant, right? It is our. It is part of our spiritual path. And so sales and marketing can feel really uncomfortable for us, right? Because we're do-gooders, you know, we want to help people. And so when I can help those people that, like, I said, like
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::Heather Wylde | Lead Gen + Sales Strategist: purpose, driven coaches and healers made my life worth living right when I can help them be the ones that are getting more clients that I know that I'm having this massive ripple effect right? So not only on their lives as entrepreneurs, and they're making more money, and they're, you know, but they're also fulfilling their mission. And they're changing the lives. And then those people will take that spark and go out into the world with their particular mission. And
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::Heather Wylde | Lead Gen + Sales Strategist: that is just. That's that's my mission is to just have this this ripple effect and and
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::Heather Wylde | Lead Gen + Sales Strategist: help the world.
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::Jill Hart-The Coach's Alchemist: But it's true.
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::Jill Hart-The Coach's Alchemist: It's true. I totally get it. My, you know my mission is to change the world.
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::Jill Hart-The Coach's Alchemist: I am just one person, but there are. There are more people stepping up every day trying to make a difference. And you're you're doing the same thing. You're stepping up to make a difference. What's the what's the one thing that you could tell people in terms of selling
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::Jill Hart-The Coach's Alchemist: that would really revolutionize the way that they look at asking for money.
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::Heather Wylde | Lead Gen + Sales Strategist: So everything changed for me when I realized that a sales conversation is not this chess game
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::Heather Wylde | Lead Gen + Sales Strategist: where you're playing against the person, the potential client and trying to make the moves that are gonna box them in so that they have to say, Yes.
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::Heather Wylde | Lead Gen + Sales Strategist: that's really gross to me. And so it really changed for me when I realized like sales.
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::Heather Wylde | Lead Gen + Sales Strategist: Excuse me, is just a conversation where you're seeing. Do they have a problem that you are qualified to help them solve?
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::Heather Wylde | Lead Gen + Sales Strategist: Are they ready to solve it? Are they somebody that you want to help solve the problem? I'm a big believer in like having good chemistry with the people that you work with, and you know, are they ready to do it? Now?
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::Heather Wylde | Lead Gen + Sales Strategist: That's it right. And I've found for myself and my clients. It's you need a little more structure than that, right? But that is the basic formula like, that's really all it is. And it's not about tricking anybody. It's not about shaming them or making them feel bad or making them feel guilty, so they'll buy. It's not about creating massive Fomo and disrupting their nervous system to the point that they're like, Here, take my money like
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::Heather Wylde | Lead Gen + Sales Strategist: no, you don't have to do all that. And the really interesting thing because I needed sales. I hated it, and I thought I sucked at it. I almost got fired from a job once because my sales conversions were like less than 10%,
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::Heather Wylde | Lead Gen + Sales Strategist: and I hated it. But when I realized that like this is just.
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::Heather Wylde | Lead Gen + Sales Strategist: it's just an invitation, and people absolutely can and will say no right. But once I started coming at it from this different energy, and I figured out a really good structure, not a script, not a rigid thing, but a structure to help me like, get the information I needed, and, you know, answer any questions. And what have you in a shorter period of time which don't want to be doing this for 2 h. Then my conversions went up, and I was closing like less than 10% before as a coach.
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::Heather Wylde | Lead Gen + Sales Strategist: and my conversion shot up to like 60, 70%, you know. And sometimes people don't buy. And I never try to close anybody on a call. People usually close within, like 24 to 48 h after I talk to them. But sometimes we'll come back, you know, a year later and buy, too. So
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::Heather Wylde | Lead Gen + Sales Strategist: yeah, just that shift in the energy of like. It's not about me proving myself. It's not about me forcing anything. It's about me, seeing if it's a right fit. It made a huge difference.
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::Jill Hart-The Coach's Alchemist: And what about the the place where you're sharing your message?
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::Jill Hart-The Coach's Alchemist: It's like I equate it to like a a restaurant, you know, if somebody is in the mood for Italian food, and they're going to an Italian restaurant and you have a menu that serves
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::Jill Hart-The Coach's Alchemist: Italian food, you're likely to sell Italian food, whereas you know a lot of times, if you equate that to like coaches or spiritual entrepreneurs out there that are trying to sell their their Italian food in Chinese restaurants or in Mexican food restaurants, or in all of the places out in the middle of the square. They're trying to be like the food truck without a following.
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::Jill Hart-The Coach's Alchemist: You know. What do you say to those people?
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::Heather Wylde | Lead Gen + Sales Strategist: Yeah, so you you can't make sales if you don't. If you haven't nailed your target market
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::Heather Wylde | Lead Gen + Sales Strategist: and you don't have an offer suite that
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::Heather Wylde | Lead Gen + Sales Strategist: makes sense. And if you don't, you know, if you're not in the right places, you know I love that analogy. I've never heard that analogy before that metaphor I always forget which is which. But yeah, that's perfect. Right. So if somebody comes to me and they don't, they don't have that figured out, and they don't already have like consistent marketing. That's like bringing them, you know. Some leads.
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::Heather Wylde | Lead Gen + Sales Strategist: I will almost always, you know. Say, Hey, listen! You're not ready for me. You need to go talk to, you know. Here's a list of people that I think are great. You don't have to use them. You can go back into the wilds and look on your own but yeah, like a lot of people will come to me. And they're like, Oh, I just wanna make sales. And I'm like, Yeah, but you don't have the foundation in place. You're not at the right starting point.
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::Jill Hart-The Coach's Alchemist: And and what do you think are the the basics, the bare bones for a foundation.
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::Heather Wylde | Lead Gen + Sales Strategist: To get to sales. You need. You need. You need to know your target market. You need to know, like who you're working with your offer. Suite needs to be designed with that person in mind and designed for their success in mind, and these days, you know it used to be, you could put out a high high production value graphics. And you know, video series, and in one month have a hundred $1,000 launch
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::Heather Wylde | Lead Gen + Sales Strategist: can't really do that anymore, like people are more wary which they should be, because there's a lot of. There's a lot of bad coaches out there, just honestly and
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::Heather Wylde | Lead Gen + Sales Strategist: So you need to have an offer suite that is going to help them like, stick their toe in and like, take little bites and kind of lead them in. You need to be really consistent on social media, you know. Start with one platform and be really consistent, like at least 5 days a week. Don't listen to the people that are like, oh, you can write one post and make a billion. No.
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::Heather Wylde | Lead Gen + Sales Strategist: no, but they're not telling you is that that one post. They didn't just post it once they posted it like over the years. That's how they've made that much money on this post, and the bragging
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::Heather Wylde | Lead Gen + Sales Strategist: is there.
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::Jill Hart-The Coach's Alchemist: Ways.
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::Heather Wylde | Lead Gen + Sales Strategist: Yes.
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::Jill Hart-The Coach's Alchemist: For posting that will.
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::Jill Hart-The Coach's Alchemist: It increased your chances of getting.
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::Heather Wylde | Lead Gen + Sales Strategist: Yes.
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::Jill Hart-The Coach's Alchemist: Engagement, because the algorithm's a thing.
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::Heather Wylde | Lead Gen + Sales Strategist: The algorithm is a total thing. And please don't waste time trying to like, figure out what the algorithm is doing, because it changes constantly, and nobody really knows. There might be, you know, a few people at actual Meta who know. But they're not telling anybody.
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::Heather Wylde | Lead Gen + Sales Strategist: But yeah, you need to be engaging with people. You need to actually be social on social social media. But you need to be strategic about it, you know, just sitting on your phone and scrolling and like interacting all the time is not going to get you anywhere you need. You need strategy. And and
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::Heather Wylde | Lead Gen + Sales Strategist: when I 1st became a coach, and I was on fire. I was going to help the world, you know. I'd just gotten out of life coaching school, and I was like, Oh, my God, I'm gonna help everybody. And I'm a really smart person. But I couldn't figure out marketing on my own. And then I started getting into like big business programs. And I'm like, Oh, I can, you know, as long as I've got like
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::Heather Wylde | Lead Gen + Sales Strategist: good marketing, you know, good training materials. I'll be fine. No, for most of us, we need a lot of handholding, especially in the beginning, because it's 1 thing to watch a training and implement it. But just because you implemented. It doesn't mean that you implemented it effectively, and you won't know unless somebody is actually looking over your shoulder and holding your hand and being like. Okay, here's what you did. Here's what you need to do. You know. Blah blah blah.
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::Jill Hart-The Coach's Alchemist: I have a perfect example of that. I I'm testing some, some paid advertising on bing.
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::Jill Hart-The Coach's Alchemist: Then I have a landing page, and I have an offer. And it's not.
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::Jill Hart-The Coach's Alchemist: It's not converting.
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::Jill Hart-The Coach's Alchemist: And I I'm looking around going. Yeah, I'm gonna have to hire somebody to help me figure this out, because I you know, I can know that there's a problem between the the copy and and my landing page, and I can sit here and do the trial and error and figure it out.
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::Jill Hart-The Coach's Alchemist: And you know you have to have a big group of copy in order to get started, and then you you winnow it down. And and then there's the audience piece. It's just like.
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::Jill Hart-The Coach's Alchemist: Yeah, I can spend a lot of time going down this rabbit trail, or I can hire somebody, and it's going to cost me a whole lot less.
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::Jill Hart-The Coach's Alchemist: Then.
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::Heather Wylde | Lead Gen + Sales Strategist: Tweak.
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::Jill Hart-The Coach's Alchemist: Than the cost. It's going to take me to train myself, do I.
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::Heather Wylde | Lead Gen + Sales Strategist: Yeah, spend my.
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::Jill Hart-The Coach's Alchemist: Time that way.
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::Heather Wylde | Lead Gen + Sales Strategist: Well, and you know, and we mentioned my book. So what every entrepreneur wishes they'd known before hiring a business coach, and the same kind of principles go for copywriters website designers like anybody. You're going to hire.
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::Heather Wylde | Lead Gen + Sales Strategist: you know, I've I've been burned a lot of times, and it's because I I didn't understand like how to vet somebody, and how on the questions that you need to ask and everything. And so you know, before you make a high ticket purchase. Go get my book because it's like 8, 99. It will save you thousands of dollars.
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::Heather Wylde | Lead Gen + Sales Strategist: because it's a 7 step process that I've developed from doing all of you know all of these investments. And
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::Heather Wylde | Lead Gen + Sales Strategist: yeah, it will. It will help you like, analyze people's marketing analyze. You know how they interact with you or don't interact with you and help you kind of like, make a better decision. But yeah, that's the thing like
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::Heather Wylde | Lead Gen + Sales Strategist: with even like
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::Heather Wylde | Lead Gen + Sales Strategist: 6 and 7 figure coaches in 2024 saw their conversions go go down a lot now. They're obviously not starving, but they're not making the kind of money that they were before. And
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::Heather Wylde | Lead Gen + Sales Strategist: these kind of funnels, you know, especially an ad that goes directly to a paid product always worked better for these people, with these huge, warm audiences that already had this momentum right. They don't work as well for those of us that are like under $200,000 a year, right? So in general. So
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::Heather Wylde | Lead Gen + Sales Strategist: what what I saw in the coaching industry in the last few years is that everybody was like. Oh, I don't do sales calls, you know, and there's all these coaches that have gotten rich on telling people you don't have to do sales calls, and you don't. But this push toward these very impersonal ways of selling
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::Heather Wylde | Lead Gen + Sales Strategist: I knew there was going to be a backlash, and you know I worked with one of these. I don't do sales calls coaches because she did marketing. And I was like, Okay, well, let's see, can you know, can I? With her help can and her marketing methods. Can I not do? No, no! And then I had 2 people that worked with her come to me and hire me, because not doing sales calls was not working right
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::Heather Wylde | Lead Gen + Sales Strategist: so, and not to say everybody has to do sales calls, but like personalized selling is the only way to really get consistent clients. Now, because
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::Heather Wylde | Lead Gen + Sales Strategist: people are wary, the market's kind of tapped out. So many of us have spent tens of thousands, if not hundreds of thousands of dollars on various types of coaching and not always gotten an roi. Right? So you know, people are taking longer to convert, and they need, you know, a little bit more than just a sales page, especially for higher ticket stuff. But I've heard from several people you know, people that like, Oh, you know
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::Heather Wylde | Lead Gen + Sales Strategist: one copy coach that I don't know why I'm still on our mailing list, because she's a boss babe, and it's annoying.
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::Heather Wylde | Lead Gen + Sales Strategist: But she was saying that people were coming to her, and they were saying, Yeah, you know, I've made $100,000 years before.
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::Heather Wylde | Lead Gen + Sales Strategist: and it was hard, but I did it. But now I can't even sell a $27 product. And it's because, you know, they're trying to rely completely on a landing page and an email sequence to convert people, and it just it. It never worked that, great as great as it was said to work. It works but it and it doesn't work
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::Heather Wylde | Lead Gen + Sales Strategist: very well now at all, for most, for most people.
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::Jill Hart-The Coach's Alchemist: Want connection. They want a real person. They want to talk to somebody they want to know, you know. Who are you, and why should I care about what you have to say?
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::Heather Wylde | Lead Gen + Sales Strategist: Well, that. And why should I give you thousands of dollars if you won't even speak to me?
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::Heather Wylde | Lead Gen + Sales Strategist: For you know 2030 min.
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::Jill Hart-The Coach's Alchemist: No.
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::Heather Wylde | Lead Gen + Sales Strategist: No, I'm not.
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::Jill Hart-The Coach's Alchemist: Because that's going to be the relationship afterwards. Also, you are not going to be talking to the person who has the information. You're going to be talking to somebody they trained. So you're getting that information filtered through somebody else which also annoys me.
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::Heather Wylde | Lead Gen + Sales Strategist: Yes, and that that can be a thing, too. But you know I've I've worked with the woman that didn't didn't do sales calls I I was working directly with her. I wasn't working with her team, but how someone markets and sells to you is how they are going to be in your working relationship, and if they have this very elitist, you know,
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::Heather Wylde | Lead Gen + Sales Strategist: worship me. Attitude in their sales process like I shouldn't have to talk to you. You either know. If you're ready or not, you know, like empower buyers don't ask questions. I'm like, Wait, what that's the most narcissistic convoluted thing I've ever heard empower buyers absolutely ask questions.
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::Heather Wylde | Lead Gen + Sales Strategist: That kind of nonsense. But yeah, how somebody treats you in the marketing and sales process, how they show up in their marketing is going to tell you a lot about who they are as a coach, and so, you know, go get my book, and you could read all about it. I break down the red and green flags for marketing, for sales.
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::Heather Wylde | Lead Gen + Sales Strategist: all kinds of stuff.
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::Jill Hart-The Coach's Alchemist: Definitely do that. I also know that you have a sales secrets, sales.
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::Heather Wylde | Lead Gen + Sales Strategist: Yes,
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::Heather Wylde | Lead Gen + Sales Strategist: change the name of it. That's why she's like what did you say? The name of? I was like.
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::Jill Hart-The Coach's Alchemist: And I was busy trying to make the changes in my notes, but
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::Jill Hart-The Coach's Alchemist: didn't like. I got talking in.
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::Heather Wylde | Lead Gen + Sales Strategist: Yeah. So sales success secrets is a. It's 5 of my best sales tips that have helped my most advanced clients. Not all of my clients. My most advanced clients have been able to triple their sales in about 2 to 4 months.
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::Heather Wylde | Lead Gen + Sales Strategist: Now here's the results. Transparency. Those people already had really good marketing. They were consistent. They were already getting leads. They were already making some sales.
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::Heather Wylde | Lead Gen + Sales Strategist: I help them to make more sales, with fewer calls and fewer leads and get better quality clients. Yada, Yada, Yada, so you're probably not gonna get those results just from reading this Freebie. But it's you can get it. You can start practicing it and kind of dip your toe into my world and see if you know maybe I'm somebody that that could help you with your sales.
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::Jill Hart-The Coach's Alchemist: And I actually have gone through Heather's sales success secrets.
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::Jill Hart-The Coach's Alchemist: I think it was named something else when I went through, but it. I have 40 years of sales experience. When I make these statements, it it really does give you some foundational
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::Jill Hart-The Coach's Alchemist: bits of information that you need to embrace. If you're going to make consistent sales out here in the world. And it
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::Jill Hart-The Coach's Alchemist: they're they're the foundational things. They're the things that haven't changed over the years. But if you can get, wrap your head around those 5 secrets.
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::Jill Hart-The Coach's Alchemist: it makes the whole rest of the process much more simple, and I will put the links to that in the show notes below. And you can. How do? How do people get in touch with you? Heather.
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::Heather Wylde | Lead Gen + Sales Strategist: The best way right now is to like, Get me in the Dms and like Instagram.
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::Heather Wylde | Lead Gen + Sales Strategist: I just got my website back up the whole thing.
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::Heather Wylde | Lead Gen + Sales Strategist: But yeah, I can also. Oh, thank you, I will. I'll also like, give you my email address that you can drop in for now. But yeah, if you are a coach healer service provider that wants to drastically increase your sales, and you're already in a place where you're getting leads and making some sales. And we just need to like, refine the process and help you develop. You know, some skills and stuff. Absolutely. Come, talk to me. I've got, you know, a bunch of lower tier offers that you can check out before we ever you know.
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::Heather Wylde | Lead Gen + Sales Strategist: Even talk about. You know the the big thing, because I want to check you out, too. I want you to check me out, and I want to kick your tires, too. I want to make sure it's a good fit.
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::Jill Hart-The Coach's Alchemist: Awesome. Thank you so much for joining me heather.
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::Jill Hart-The Coach's Alchemist: and be sure and check out her book and go get those 5 secrets. They'll
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::Jill Hart-The Coach's Alchemist: they're kind of life changing. Yeah, I can say that.
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::Heather Wylde | Lead Gen + Sales Strategist: Thank you. I appreciate that. Well, thank you so much for having me on. And yeah, I I can't wait to
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::Heather Wylde | Lead Gen + Sales Strategist: learn more about you and get to know you better. So thank you for the opportunity.
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::Jill Hart-The Coach's Alchemist: If you guys are out there and you have a podcast, or you're interested in starting one to get your message in front of a huge and active audience, be sure to reach out to us at support@heartlife.com. We love to help spiritual entrepreneurs and coaches amplify their voice and monetize their mission and offer a variety of ways to do this on the Gnostic TV network platform, join us for our next episode, as we share what others are doing to raise the global frequency. And remember.
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::Jill Hart-The Coach's Alchemist: change begins with you. You have all the power to change the world, start today and get visible.
