Building a Magnetic Coaching Business: Aligning Marketing with Your Mission with Lily Rudolph
Tired of chasing clients and feeling overwhelmed by marketing? In this episode of the You World Order Showcase Podcast, host Jill Hart sits down with Lily Rudolph, founder of Align Marketing, to uncover how heart-centered coaches, healers, and consultants can simplify marketing, attract dream clients, and grow a business that aligns with their values—without burnout.
Lily shares insights on:
✨ The foundational marketing principles every coach needs to succeed
✨ How to position yourself authentically and attract your ideal clients
✨ Selling with ease—why marketing should feel like service, not sales
✨ How to align your marketing strategy with your unique strengths
✨ The power of niching down and why it’s key to sustainable business growth
Plus, get access to Lily’s Dream Client Meditation & Workbook to help you clarify your niche and messaging!
🔗 Connect with Lily:
- Website: Align Marketing
LinkedIn: Lily Rudolph
Download the Dream Client Meditation & Workbook 👉 Click Here
🎧 Looking to amplify your voice and monetize your mission through podcasting? Contact Jill at jill@gnostictv.com and explore opportunities on Gnostic TV Network!
Resources
👉Alchemist's Guide to Podcast Audiences & Best Be a Guest Directory - discover where your ideal clients are tuning in and how to get featured on those podcasts.
👉Podcasting on Substack - the Ultimate Guide for Coaches & Creators to Leverage Substack for Getting Visible
▶ Workshops for leveraging podcasts to attract clients & build authority
🚀Monetize Your Mission Mastermind
Catch the podcast & join the conversation on Substack The You World Order Showcase Podcast
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Transcript
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::Jill Hart-The Coach's Alchemist: Are you tired of hunting for clients? If so, you're going to want to hear what our guest has to share with you today? Hi and welcome to the you. World order, showcase podcast where we feature life, health, and transformational coaches as well as spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the coach's alchemist.
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::Jill Hart-The Coach's Alchemist: on a mission to help coaches and entrepreneurs amplify their voice, monetize their message and get visible leveraging podcasts and the huge audience on the Gnostic TV network.
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::Jill Hart-The Coach's Alchemist: Today we are chatting with lily Rudolph and she helps heart-centered coaches, healers and consultants, find their voice, own your magic, and market your way. Welcome to the show. It's really great to have you here, Lily.
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::Lily Rudolph - Align Marketing: Ben. Still, it's wonderful to be with you today.
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::Jill Hart-The Coach's Alchemist: We've had our heck of a time getting together, I think maybe even 6 or 8 weeks since we 1st decided we were going to do this interview.
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::Lily Rudolph - Align Marketing: Yeah, well, it's good to finally connect.
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::Jill Hart-The Coach's Alchemist: Yeah, alright. So.
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::Lily Rudolph - Align Marketing: What's that?
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::Jill Hart-The Coach's Alchemist: I'm going to ask you the big question, what's the most significant thing in your opinion, as individuals, we can do to make an impact on how the world is going.
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::Lily Rudolph - Align Marketing: I think today it is about coming within.
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::Lily Rudolph - Align Marketing: So at the moment everything feels a little bit chaotic out there.
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::Lily Rudolph - Align Marketing: and there's a lot of noise from a lot of different places.
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::Lily Rudolph - Align Marketing: And the message here is to really get grounded and revisit. What are we about? What are our values? What is our success look like? And what is the impact that we want to make in the world? And then just regroup and come back
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::Lily Rudolph - Align Marketing: and share that.
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::Lily Rudolph - Align Marketing: Because when we can do that, we can just get really grounded
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::Lily Rudolph - Align Marketing: with who we are, and we can share the love
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::Lily Rudolph - Align Marketing: and we can share the impact that we're here to do in our work.
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::Jill Hart-The Coach's Alchemist: And it's global, right? It's not like one country or another. Country needs to do some work with their people. It's all of us because we're all connected. And even though we're different nations, or whatever.
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::Jill Hart-The Coach's Alchemist: I think, we're really getting to a point where that's not.
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::Jill Hart-The Coach's Alchemist: The people who live in the world don't want that. We just want to be able to live our lives, share our brilliance. The the thing that we're here to share with everyone else, because we're all connected.
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::Jill Hart-The Coach's Alchemist: The connection doesn't stop at like the Borders.
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::Jill Hart-The Coach's Alchemist: It's not.
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::Lily Rudolph - Align Marketing: No, I think you know, as you say, it's a new world, you know. Decades ago we only knew what was happening in our little village, probably more than decades ago, and now we're just being, if we're not careful. Bombarded
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::Lily Rudolph - Align Marketing: from every angle there is, there's a lot of sort of upheaval going on in the world at the moment, and if we get stuck in that cycle we will lose ourselves, and we will lose our energy, and then we can't make
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::Lily Rudolph - Align Marketing: the impact for ourselves, for our families, for our communities that we're wanting to achieve. Really.
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::Jill Hart-The Coach's Alchemist: I totally feel that. Let's talk about when it comes to businesses, because you're really a business coach who helps primarily women
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::Jill Hart-The Coach's Alchemist: figure out how to build the foundations of the business that they want to start. And coaching is a business. A lot of people just want to be healers, and they don't want to think about the money aspect of it, but the the money is just an energy exchange. So
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::Jill Hart-The Coach's Alchemist: talk to us a little bit about building foundations, and and your thoughts on that.
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::Lily Rudolph - Align Marketing: Yeah. So I just gonna say, it's it's my mission to help those women to be able to do more of what they love to do and to make their marketing. Not this crazy chore of gobbledygook, that's scary, but an extension of themselves. So that becomes easier. And
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::Lily Rudolph - Align Marketing: this is why I like to focus on the foundations of marketing, because if you don't get your foundations right, and by foundations, we're talking about things like understanding who you are so. What is your superpower? Why are you unique, you know, and it's an old story. Everybody says, Oh, you're unique, you're special, but the truth is, we are, we might be offering the same as a whole bunch of other people. But at the end of the day there is something
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::Lily Rudolph - Align Marketing: special. There's something different. There's something unique to you as an individual. So we've got to look at your your superpower, your skills, your values, your
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::Lily Rudolph - Align Marketing: just your personality. And those are the kind of things that are gonna help you to build a brand
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::Lily Rudolph - Align Marketing: that sings of who you are, and to let your people know exactly who you are. So if your audience doesn't understand who you are and what you stand for, then there's nothing for them to necessarily connect with, or what you do. So that's your superpower. When you understand that, you can also start to sell from a different energy. So your selling becomes service, because now you really stand in how much you help, and you're offering
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::Lily Rudolph - Align Marketing: your transformation that you take your clients through. And it's a different lens and a different energy. So it's no longer about chasing the money. It's about
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::Lily Rudolph - Align Marketing: maximum impact and then.
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::Jill Hart-The Coach's Alchemist: Get helping somebody get a result rather than selling a coaching program.
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::Jill Hart-The Coach's Alchemist: You're not selling, coaching, you're selling a result. And once you understand what that result is that you're offering. It makes
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::Jill Hart-The Coach's Alchemist: a whole world of difference.
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::Lily Rudolph - Align Marketing: Absolutely. So we've got understanding who you are. We've got the next step, then, is to really understand who you want to work with your niche.
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::Jill Hart-The Coach's Alchemist: But we've got to choose a niche that really excites us, that aligns with us a niche that we know we can best help.
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::Lily Rudolph - Align Marketing: Looking around our skills. And then we've got to take the next step of actually getting to know them. So we've got to understand them inside and out to know that we're now, we definitely have something that they want, and we know what it is they want. So it is selling them the transformation. So where are they today?
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::Lily Rudolph - Align Marketing: Where do they want to be?
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::Lily Rudolph - Align Marketing: And then, as you say, you've got to work out. How are you taking them there
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::Lily Rudolph - Align Marketing: and then you're packaging them up. Your offer is just a package. But really, what they need to know is how you will impact their lives.
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::Lily Rudolph - Align Marketing: And you've got to be impacting them lives in something that is actually critical to them.
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::Lily Rudolph - Align Marketing: Right? People are going to buy because you're fixing their biggest problem today.
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::Lily Rudolph - Align Marketing: and then, as you say, is, what do you do? So what are you selling? You're not selling a coaching package. You're selling a transformation.
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::Lily Rudolph - Align Marketing: and you need to understand what that actually is. And then you need to talk in your clients language.
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::Lily Rudolph - Align Marketing: So that they can see that you understand they can
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::Lily Rudolph - Align Marketing: by using the words that they use. You're getting intimately connected with them, right? Because there's a commonality there.
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::Lily Rudolph - Align Marketing: and then you can take them in the next step, and very often, if we haven't taken the time to understand who we are, what we do and for whom
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::Lily Rudolph - Align Marketing: and how we can show up in the best version of ourselves. Then I see a lot of people, you know, we jump straight to building a website, jump straight to Facebook ads, or, you know, throwing content out on on social.
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::Jill Hart-The Coach's Alchemist: Creating creating courses.
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::Jill Hart-The Coach's Alchemist: You create the course, but you don't really know who's going to
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::Jill Hart-The Coach's Alchemist: buy it, and you don't know how you're going to ex, explain it, or who you're even going to explain it to.
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::Lily Rudolph - Align Marketing: So if you don't have those fundamentals, then everything else is going to fall down. Conversely.
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::Lily Rudolph - Align Marketing: once you, you know you feel strong in what it is that you're here to do.
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::Lily Rudolph - Align Marketing: And you know exactly who that person is
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::Lily Rudolph - Align Marketing: that you're here to do it for and how you do it.
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::Lily Rudolph - Align Marketing: So it's not esoteric. Sometimes healers have difficulty bringing all of that into words.
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::Lily Rudolph - Align Marketing: Then it becomes so much easier to market your business, because now you you know what to say. You have thought leadership. You know what your people need to know about you. You know what people need to know about them and about the journey you can take them from. So it's no longer sort of a wishing.
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::Lily Rudolph - Align Marketing: hoping taking every single opportunity.
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::Lily Rudolph - Align Marketing: It's really honing in what you spend your time and your energy on. So you don't, you know, do a whole bunch of marketing in an area where actually, your audience is not there?
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::Lily Rudolph - Align Marketing: And you don't.
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::Jill Hart-The Coach's Alchemist: What do you feel about the different layers of
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::Jill Hart-The Coach's Alchemist: of your client? Your, I avatar client like.
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::Jill Hart-The Coach's Alchemist: yeah, I mean that in terms of not everybody's in the same place. They may be on the same journey, but they're in different places. And how do you help your clients address those different aspects.
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::Lily Rudolph - Align Marketing: So you that that is a critical piece that I think a lot of people, miss.
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::Lily Rudolph - Align Marketing: Right? You are not in the business of convincing
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::Lily Rudolph - Align Marketing: you're in the business of drawing people in. So when you want to call out, you work out where on the journey your clients need to be.
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::Lily Rudolph - Align Marketing: then you start talking to that. So, for you know, for example, if you've got again, you know, healing coaches or healers, some of your clients are open to it. Some of your clients have never heard of it. Some of your clients have been doing it for years, and then you've got to decide which which one of those
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::Lily Rudolph - Align Marketing: is the person that you can help the best, those that are starting out or not. And then you talk to the type of things that they're currently experiencing. So we've really got to get specific.
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::Lily Rudolph - Align Marketing: And then it's also talking to action words like, Are you ready to make a change?
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::Lily Rudolph - Align Marketing: Now is the time, if now is the time. So you're calling out action takers
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::Lily Rudolph - Align Marketing: right? And then you can also have a nurturing piece of your messaging to bring people into your world so they might be sitting here, and they don't quite yet understand what you do, and by using your messaging and your content to explain the different pieces
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::Lily Rudolph - Align Marketing: of what can be. You're bringing them on the journey to get them to that place where they are ready to take the next step with you.
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::Jill Hart-The Coach's Alchemist: When you talk about the different pieces you're talking about telling stories that people can relate to about
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::Jill Hart-The Coach's Alchemist: the transformation we're not talking about in my coaching program. We have 30.
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::Lily Rudolph - Align Marketing: That's right.
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::Jill Hart-The Coach's Alchemist: Meditation. Because that's another trap I see a lot of people fall into. They want to talk about what they're doing to get you. The transformation. People don't care.
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::Lily Rudolph - Align Marketing: Definitely. So that's that's the the benefits versus the
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::Lily Rudolph - Align Marketing: Oh, it's so weird as a benefit.
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::Jill Hart-The Coach's Alchemist: Features.
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::Lily Rudolph - Align Marketing: The fee.
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::Jill Hart-The Coach's Alchemist: Features.
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::Lily Rudolph - Align Marketing: Thank you.
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::Jill Hart-The Coach's Alchemist: I know I was struggling for that.
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::Lily Rudolph - Align Marketing: Well, benefits and features. Right? So people are going to come to you for the benefits. Right? So first, st you need to show them the journey you're going to take them on. First, st you need to show them the aspirations that you can bring them to.
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::Lily Rudolph - Align Marketing: and then because we all make decisions, 1st with our emotions, 1st with our heart, 1st with our connection, which is why, you know, I tell people to stand in who they actually are. And then at the end, our cognitive brain is going to come in and they're going to go. Okay, well, how does this work? And then they're going to want to know how many sessions you have, what support there is. Is there a bonus
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::Lily Rudolph - Align Marketing: and you know what what it practically looks like.
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::Lily Rudolph - Align Marketing: but the practical they don't care about until they've bought into you.
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::Lily Rudolph - Align Marketing: So if you start, yeah, if you start with the practical, then it's like just
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::Lily Rudolph - Align Marketing: facts on a piece of paper.
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::Lily Rudolph - Align Marketing: But if you take them on the journey, and then
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::Lily Rudolph - Align Marketing: show them the added value kind of with that it just it makes them feel comfortable to make the purchase.
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::Jill Hart-The Coach's Alchemist: And just.
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::Lily Rudolph - Align Marketing: Hmm.
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::Jill Hart-The Coach's Alchemist: I I've experienced it where you
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::Jill Hart-The Coach's Alchemist: ask them if they're ready to get started, and if they are, you tell them how the process works at that point.
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::Lily Rudolph - Align Marketing: A.
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::Jill Hart-The Coach's Alchemist: This is this is, first, st we'll process your payment.
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::Jill Hart-The Coach's Alchemist: and then we'll do XY, and Z. To get you into
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::Jill Hart-The Coach's Alchemist: started into the process. And this is how the process will look.
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::Jill Hart-The Coach's Alchemist: And this is how much it is. How do you want to pay? And then
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::Jill Hart-The Coach's Alchemist: stop talking. Let them process this information that you've just given them. Most people will start talking after about 2 and a half seconds.
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::Jill Hart-The Coach's Alchemist: You need to give them 8 to 15 or 16 seconds. It's really painful when you're doing it
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::Jill Hart-The Coach's Alchemist: as the person talking.
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::Jill Hart-The Coach's Alchemist: But
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::Jill Hart-The Coach's Alchemist: as the person on the other end in their head, they're thinking, Okay, I want to do this, I gotta figure out how I'm gonna do it. And they're they're they're running stuff through their mind. And when you start talking at them again. You're
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::Jill Hart-The Coach's Alchemist: you're interrupting their thought process of how can I make this happen for myself?
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::Jill Hart-The Coach's Alchemist: And and then they may come back at the end of 16 seconds, which is a really long time.
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::Lily Rudolph - Align Marketing: Hmm.
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::Jill Hart-The Coach's Alchemist: For most people then, and they may ask you more questions. And that's okay. They just need more information.
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::Lily Rudolph - Align Marketing: Yeah, instead of being like.
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::Jill Hart-The Coach's Alchemist: Oh, no, they're gonna say, no.
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::Jill Hart-The Coach's Alchemist: Yeah.
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::Lily Rudolph - Align Marketing: And I think you know that question piece is a very important one. As well assume people have questions, ask them what questions they have rather than fear their questions, because most of the time the questions are a way of
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::Lily Rudolph - Align Marketing: them, as you say, processing. But really understanding, is it for them on the one hand, and sort of when they're a bit fearful of making the investment, it gives them opportunity to
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::Lily Rudolph - Align Marketing: to nail out anything that might be holding them back.
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::Lily Rudolph - Align Marketing: So yeah, sometimes they'll say, yes. Sometimes they'll say no, but it's it's just the dynamic changes.
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::Lily Rudolph - Align Marketing: And when you make people safe with asking the questions. It might be a tiny little thing, but often
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::Lily Rudolph - Align Marketing: people don't ask the question.
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::Jill Hart-The Coach's Alchemist: Think one of the ways that you can tell if you're if you're giving them enough space to ask questions is if they don't give you a yes or no answer.
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::Jill Hart-The Coach's Alchemist: You need a yes or no, the maybe, or let me think about it.
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::Jill Hart-The Coach's Alchemist: That just means they don't have enough information, and.
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::Lily Rudolph - Align Marketing: Yeah.
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::Jill Hart-The Coach's Alchemist: You need to help them be able to come up with yes or no, and I often tell people you know, yes or no are perfectly fine answers, you know this is either for you or it's not for you. If it is for you. Money's the issue. If you took money off the table. Do you want to do this? And if they say Yes, then you know, all you gotta do is figure out how they can make how you can make it affordable for them, and if they say no, then
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::Jill Hart-The Coach's Alchemist: you're done.
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::Lily Rudolph - Align Marketing: Yeah.
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::Jill Hart-The Coach's Alchemist: Made a decision.
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::Lily Rudolph - Align Marketing: Yeah, look, it is hard of the decision making. I do think sometimes some people don't make a decision on the call, and it's fair enough to allow them the space, and then what you can do is schedule
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::Lily Rudolph - Align Marketing: another time. So not going, I'll think about it, and also go into the ether. But you know, go! That's perfect. Got any questions? Why don't we meet either meet or have an email exchange, or whatever works for you and your business in.
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::Lily Rudolph - Align Marketing: you know. Do you think you need a few days? Do you think you need a week and then come back to them? Then, because some people can make a decision there and then, and some people simply won't, because they're not.
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::Lily Rudolph - Align Marketing: They're not bred like that, and that's offering them the space to do that while still keeping control of the discussion.
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::Lily Rudolph - Align Marketing: Really, and then, as you say, on the next call, they will. There should be some kind of a decision.
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::Lily Rudolph - Align Marketing: If it's yes, fantastic. If it's no, then we can just keep in touch.
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::Lily Rudolph - Align Marketing: Keep them in your world.
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::Lily Rudolph - Align Marketing: Get them on your emails or or online. You know, you can have a have a system
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::Lily Rudolph - Align Marketing: to follow up with people and check where they are, and.
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::Jill Hart-The Coach's Alchemist: Consolation, prize.
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::Lily Rudolph - Align Marketing: Yeah, yeah, you know.
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::Jill Hart-The Coach's Alchemist: Which is an opt in usually, but it's some way that they can get a small result
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::Jill Hart-The Coach's Alchemist: and then cycle back if they're
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::Jill Hart-The Coach's Alchemist: if they're more interested at that point.
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::Lily Rudolph - Align Marketing: Yeah, yeah.
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::Jill Hart-The Coach's Alchemist: Just an option.
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::Lily Rudolph - Align Marketing: Yeah. And you can. Even you know these these sort of sales calls is also another opportunity for you to build your your research.
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::Lily Rudolph - Align Marketing: you know, by understanding, paying attention to?
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::Lily Rudolph - Align Marketing: What did they respond to, or what didn't they respond to? Why have they made their decision of? Yes. Why have they made the decision of No. And and just keep building. You know your market research is something that we should keep being curious about. Keep paying attention on.
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::Lily Rudolph - Align Marketing: I mean, it's a huge topic in itself. But
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::Lily Rudolph - Align Marketing: all these little interactions are a way for you to kind of hone in on your message
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::Lily Rudolph - Align Marketing: and hone in on what your clients are looking for.
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::Lily Rudolph - Align Marketing: and then bring that back. And you know business is a continual cycle.
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::Lily Rudolph - Align Marketing: and we we naturally evolve, and the the tighter we can get with really understanding. What are we doing? Well, and what do we love, and what do our clients need? And what's giving them the best outcome.
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::Lily Rudolph - Align Marketing: Then we can keep that flow. So there's no, there's no failures. There's no, you know. You get off a call, and somebody didn't purchase. Then
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::Lily Rudolph - Align Marketing: there's a reason for that. Have a think about it. Don't let it stop you from going to the next one. Understand what
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::Lily Rudolph - Align Marketing: what kind of what happened, and that's not to say that every single thing is like this big giant answer. But if we can stay open and stay curious, then we can start to Hone
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::Lily Rudolph - Align Marketing: whether we are attracting the right people or not, and then we can look at all those different pieces.
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::Lily Rudolph - Align Marketing: Of the discussion as well.
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::Jill Hart-The Coach's Alchemist: Very valid points, very valid points.
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::Jill Hart-The Coach's Alchemist: When it comes to your coaching program. Do you? How do you operate? That? Is it in groups. Is it one on one? How? How does.
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::Lily Rudolph - Align Marketing: So.
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::Jill Hart-The Coach's Alchemist: Somebody to work with you.
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::Lily Rudolph - Align Marketing: I work with my clients, one on one, because my work is is deep.
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::Lily Rudolph - Align Marketing: I am very intuitive, so I kind of think of myself as a marketing and mindset mentor. So we go through. I help my clients to really
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::Lily Rudolph - Align Marketing: unleash, I suppose, what there is inside those things that we just don't seem to have the words to articulate ourselves, or what you may not have realized
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::Lily Rudolph - Align Marketing: is actually within you, and I help you break the barriers down that you may be stopping yourself from seeing how genius you are or going over that that niche that you thought you couldn't. So it's
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::Lily Rudolph - Align Marketing: It's it's it's deep work, and it's very liberating. And I love to. Yeah, do that in one to one I've got a what I call my line marketing formula, which is something that depending on the package my clients choose. We go through to make sure that they've got everything that they need from the foundations which are some of the things we've spoken about today all the way to the strategy of getting it out in the world. And it's not one size fits all
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::Lily Rudolph - Align Marketing: it's really bespoke.
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::Jill Hart-The Coach's Alchemist: That that's awesome, and you you work to help women not burn out.
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::Jill Hart-The Coach's Alchemist: Yes, exactly.
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::Lily Rudolph - Align Marketing: So.
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::Jill Hart-The Coach's Alchemist: Because that happens.
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::Lily Rudolph - Align Marketing: I think for me. Burnout happens when you
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::Lily Rudolph - Align Marketing: are trying to do all the things all the time for all the people.
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::Lily Rudolph - Align Marketing: and then you get on a hamster wheel, and you're living under this pressure of
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::Lily Rudolph - Align Marketing: must do's and shoulds and have to's, and we can't sustain that.
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::Lily Rudolph - Align Marketing: So when we take a step back and we start with ourselves.
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::Lily Rudolph - Align Marketing: Then we can start to build the foundations that actually are exciting us.
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::Lily Rudolph - Align Marketing: So when you're going online to do content. It's no longer a chore.
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::Lily Rudolph - Align Marketing: but it's a soul calling. This is my message is what I want to tell you today. This is what I'm inspired to tell you. You know you can market your business in a way that feels
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::Lily Rudolph - Align Marketing: good according to your values. Now, some people are very happy to jump into the Dms. And other people are like, completely ick factor. If you're trying to do a strategy that goes against your values, and you'll know there's no neon sign, but there's a knot in your stomach every time you try and do it right. You're not ever going to be successful, because you're fighting against your own subconscious mind. You're fighting against your own values.
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::Lily Rudolph - Align Marketing: So when you take the time to to really think about, where is your joy? Where is your
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::Lily Rudolph - Align Marketing: mission? What is your why, where can you make the biggest impact? And how can you make it? The most fun and the easiest for you?
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::Lily Rudolph - Align Marketing: Well, suddenly, there is no burnout, because you're enjoying 90% of what you're doing. I mean, I'm not going to pretend everybody there. I don't think there's 1 single thing on the planet that anybody does that loves every single component of what they're doing right. There's always stuff that we don't really want to do, and sometimes we build our business and we pass that off
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::Lily Rudolph - Align Marketing: and sometimes we don't. But you know a lot of my clients. They're solopreneurs. They work on their own. A lot of coaches don't have a team.
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::Lily Rudolph - Align Marketing: and so, by allowing yourself the space, and by honoring who you are and not trying to show up as somebody else.
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::Lily Rudolph - Align Marketing: Then there's this whole level of pressure. There's this whole level of extra work
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::Lily Rudolph - Align Marketing: that just dissolves because you're not trying to be anything other than who you are.
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::Lily Rudolph - Align Marketing: And you're not trying to service clients that you don't like.
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::Lily Rudolph - Align Marketing: and you're not trying to follow the latest craze.
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::Lily Rudolph - Align Marketing: You're just simply being and amplifying who you are and what your message and your mission in the world is, and connecting with other amazing people who share your value and share your skill, and I think
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::Lily Rudolph - Align Marketing: a lot of the time as well is. If you're working with the wrong clients, then they're hard work.
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::Lily Rudolph - Align Marketing: right. And they're they're they're draining. And you start to lose your confidence in yourself
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::Lily Rudolph - Align Marketing: because you're working with the wrong people, because whatever it is in the dynamic that you've built. They don't see your genius.
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::Lily Rudolph - Align Marketing: and all of that sits and and depletes us.
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::Lily Rudolph - Align Marketing: and then we end up in burnout, and and I'm here to offer another way. I'm here to say we can do it your way.
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::Lily Rudolph - Align Marketing: Let's figure out what the way that is, and then let's have a strategy to just build your business.
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::Lily Rudolph - Align Marketing: enjoy in a way that you can be more of yourself. And that way you're going to serve yourself. You're going to serve your family. You're going to serve your audience, and the ripple effect is exponential because everybody you've now touched and your clients. You've touched them, and by touching them. You've touched their families and their audience and their community. And that's just what's very exciting for me.
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::Jill Hart-The Coach's Alchemist: I love that.
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::Jill Hart-The Coach's Alchemist: So you offer a dream, client meditation and workbook. You want to talk a little bit about that.
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::Lily Rudolph - Align Marketing: Sure. So I I find that one of the biggest issues that my clients have is choosing a niche
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::Lily Rudolph - Align Marketing: under understanding the elements of a niche that
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::Lily Rudolph - Align Marketing: that they want to be working with. So, as you said, there's so many different things, and you go out there, and people say, you know.
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::Lily Rudolph - Align Marketing: Go for the money, go for the you know. What smoothies do they drink, and what time do they wake up in the morning? And
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::Lily Rudolph - Align Marketing: those kind of things are insignificant, and often there are so many what I call niche Gremlins, where we come to choosing a niche. But we don't really allow ourselves to choose those people that are going to set us on fire. So I created the dream client meditation to help you get beyond your conscious mind
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::Lily Rudolph - Align Marketing: to just
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::Lily Rudolph - Align Marketing: relax and and dream and see what comes up, and a lot of people, if nothing else, have told me. It's very soothing. So it's lovely just to take the time for the meditation, and then that will start to bring out the things you may not have realized, or you may not have said aloud.
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::Lily Rudolph - Align Marketing: but that's not enough. So I've given a workbook as well, and the workbook brings it into practice. The workbook helps you to actually write it down. Get it out on paper, see it in real life, so that you can start to get a very clear picture of who your people are. And it also actually helps you to create an I Am statement, or a 30 second commercial, or whatever people want to do, which is also a difficult piece
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::Lily Rudolph - Align Marketing: to say who you are, what you do and for whom? But we want to say it in a way that's succinct, and we want to say it in a way that really
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::Lily Rudolph - Align Marketing: calls out our dream clients and how we help. And this is what this workbook will will help you do.
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::Jill Hart-The Coach's Alchemist: That's that's fantastic. So many people can benefit from that.
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::Lily Rudolph - Align Marketing: Yeah, yeah.
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::Jill Hart-The Coach's Alchemist: And how do people get in touch with you?
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::Lily Rudolph - Align Marketing: So I am playing a lot more in Linkedin. So if you're on Linkedin, please do connect with me. And you will get on the email list by downloading the the workbook
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::Lily Rudolph - Align Marketing: and my dms, always open. So I'm on Facebook as well. If you feel like you'd like to ask me a question or connect there. Then, yeah, please do.
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::Jill Hart-The Coach's Alchemist: Awesome, and your website is align marketing.com.au correct.
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::Lily Rudolph - Align Marketing: Yes, you can find out a bit more there about myself, my mission, and how we can work together.
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::Jill Hart-The Coach's Alchemist: Awesome. We'll put those links in the show notes. Thanks for thanks for joining us today, Lily.
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::Lily Rudolph - Align Marketing: Thank you, Jill. It was lovely to connect and to chat, and I am just wishing all your listeners a beautiful, peaceful time, and you don't take the time to
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::Lily Rudolph - Align Marketing: to to get connected with yourself and believe that you really can do it your way. Just follow your intuition.
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::Jill Hart-The Coach's Alchemist: So to learn more about Lily, and to get access to her dream, client, meditation and workbook. Please visit www.alignmarketing.com.au, and we will be sure to put those links in the show notes and thank you for tuning in with us today. If you have a podcast or are interested in starting one to get your message in front of our huge and active audience.
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::Jill Hart-The Coach's Alchemist: be sure to reach out to us at jill@gnostictv.com. We love to help spiritual entrepreneurs and coaches amplify their voice, monetize their mission, and offer a variety of ways to do this on the Gnostic TV network platform join us for our next episode as we share what others are doing to raise the global frequency. And remember, change begins with you.
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::Jill Hart-The Coach's Alchemist: You have all the power to change the world, start today and get.
