Unlocking the Power of Pinterest for Coaches: Strategies to Grow Your Business with Tony Hill
In this episode of The You World Order Showcase Podcast, Jill Hart sits down with Pinterest strategist and coach Tony Hill, creator of PIN Clicks and The Maverick Community. Together, they dive into the untapped potential of Pinterest as a powerful tool for coaches and entrepreneurs. Tony shares how Pinterest differs from other platforms, why it’s a "sleeping giant," and how to harness its unique audience for traffic, leads, and revenue.
Discover actionable insights, including:
- How to create inspiring, traffic-driving pins.
- The tools and strategies to find the best topics for your audience.
- How coaches can use Pinterest to connect with their ideal clients.
- The benefits of group boards, hashtags, and product tagging.
- Why consistency and community are key to success.
Whether you're new to Pinterest or looking to maximize its potential, this episode is packed with practical advice and inspiration to grow your coaching business. Don't miss Tony's expert tips and resources to make Pinterest work for you!
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Resources
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Transcript
WEBVTT
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::Jill Hart-The Coach's Alchemist: Hi and welcome to the U World order showcase. Podcast I'm your host, Jill Hart. And today we have with us a very special guest, Tony Hill.
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::Jill Hart-The Coach's Alchemist: Tony is a pinterest strategist and coach. He is the creator of PIN clicks and the Maverick community. His mission is to help others get their great ideas seen in the world of pinterest. And he is also the host of PIN talk podcast with carly.
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::Jill Hart-The Coach's Alchemist: I can't remember Carly's last name. I just know where is Carly Carly Campbell? That's right.
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::Jill Hart-The Coach's Alchemist: I love Carly.
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::Jill Hart-The Coach's Alchemist: So welcome to the show, Tony. I've been really waiting for this.
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::Tony Hill: Yeah, thank you. Yeah, thanks for having me. This is cool.
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::Jill Hart-The Coach's Alchemist: Okay. So
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::Jill Hart-The Coach's Alchemist: I'm just gonna jump in and and pepper with you, with like all the questions. But probably we should start at the beginning, and you could
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::Jill Hart-The Coach's Alchemist: just kind of give us an overview of how Pinterest can really help what pinterest is, because I think a lot of people don't really realize what it is fundamentally, and how coaches can use it to actually get traffic for their business.
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::Tony Hill: Yeah, you know, it's interesting when I talk to people, and they ask me what I do. And inevitably I bring up something about pinterest, and they always give me this look of surprise like, Oh, wow! Pinterest is still around, like people are still on Pinterest. There's money to be made from Pinterest. Because, you know, Tiktok
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::Tony Hill: is very popular right now, Instagram, even Facebook Youtube. And X. So there's this pinterest sleeping giant, I think, is the way I like to look at them. They're continuing to grow as a platform. Continue to get more people signing up, reaching a lot of the younger audience. According to Pinterest. They're reaching a lot of millennials these days.
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::Tony Hill: And so it's still a great platform to reach people with your products, your services, your message, if you can find the right fit. So pinterest is a little different than other platforms. My background is working with Google and doing Google SEO to try to rank websites.
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::Tony Hill: And I then have switched over to pinterest because Google really doesn't like a lot of the smaller sites these days. For some reason. So I've shifted more my focus over to Pinterest, and I've been helping others do the same, that a lot of them are getting great results. They're getting traffic. They're earning additional revenue and helping to offset
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::Tony Hill: the traffic loss and revenue loss they got from Google, deciding to not rank their websites very high.
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::Tony Hill: So it's a great platform for a lot of creators and coaches, if you can
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::Tony Hill: find the right fit. So Pinterest can be a little different than other platforms, as I mentioned, and that it's the reason why people go to Pinterest. It's a little different than why they go to tick, Tock
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::Tony Hill: or Instagram or Google for Pinterest. It's all about inspiration. They want to get some sort of inspiration. They want to see ideas. They want to be inspired with something in their life that they're interested in. And versus like going to Google, where oftentimes they've got a specific problem that they're trying to solve. Or maybe they're just trying to navigate to their bank website, and they're just going to type the name of the bank in there.
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::Tony Hill: And so it's just it could be in a very different mindset when they go to Google or like Tiktok, is kind of more passive. I just want to be entertained and just watch videos and kind of chill out a little bit. So I think it's important to understand what the intention is for people when they go to Pinterest. And so, you know, we can talk more about that and some other ways that coaches could start leveraging
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::Tony Hill: this platform. I mean, Pinterest is getting gosh, like they have 500 million monthly active users, I believe, and I think in total, they have about a billion people on their site every month.
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::Tony Hill: It's a huge market.
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::Jill Hart-The Coach's Alchemist: It is huge, it is really huge.
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::Jill Hart-The Coach's Alchemist: I'm I think that perhaps people will
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::Jill Hart-The Coach's Alchemist: also look at you and say, you're a guy. How can guys make it on pinterest because it was predominantly. Women over there
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::Jill Hart-The Coach's Alchemist: guys need to be inspired, too. Right?
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::Tony Hill: Yeah, yeah, that's true. You know, it's funny. I was talking to my dad a few months ago about Pinterest. And he was like, yeah, he's like, I like to go, and he likes to look at pictures of
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::Tony Hill: of bears. So every year they've got like the biggest bear contest where these like these certain bears that they track all over the world, and, you know, bears like to fatten up before they go in hibernation mode. And so there's always this contest, and he likes to check out those bears over there. He also he's really into fishing, and so there's some stuff that he's saving on. Pinterest related to fishing, so I was surprised. I had no idea he was using Pinterest, and it's my dad.
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::Tony Hill: and I talk to them all the time, you know. So it's again. It's kind of another sign. That's a sleeping giant that a lot of people use it. My wife uses it. That's how I got introduced to Pinterest was because of my wife back in the day when
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::Tony Hill: Pinterest was
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::Tony Hill: coming around and becoming a little bit more popular 1st few years, and my wife got on there to like start saving stuff for our wedding, you know, and then she invited me to it to collaborate on there and then. She's just started saving other stuff like
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::Tony Hill: some outfits and jewelry and like home decor stuff. And then I got to like spy on her account, and figure out what are the things I can get her for Christmas, or anniversary, or her birthday? It was great, and she continues to use it to this day. But yes, like as a guy, that there are less men on pinterest, according to Pinterest and their stats.
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::Tony Hill: It is kind of female oriented.
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::Tony Hill: I'm not sure why that is to be honest with you. But that could be just the way that Pinterest promoted the beginning was towards that audience, or I don't know just the way the platform works and the kind of topics that are popular there. Just draw in a larger female audience. But yeah, I've seen male oriented content
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::Tony Hill: do well on the platform now, it's not going to do well, as like a fashion blog like for women, or there's a lot of like mommy blogs parenting blogs
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::Tony Hill: that are women oriented. But I've seen some men do well on the platform, and you know I've done well myself, and the kind of content the kind of sites that I create are specific to pinterest and the audience. And they're very popular topics among the audience. So less male oriented stuff. I have some male oriented stuff, but a lot of the content that I'm publishing and I'm reaching people with is geared towards women.
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::Jill Hart-The Coach's Alchemist: So when it comes to coaches, what what kinds of topics could they really get away with talking about over there? And how would how would they
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::Jill Hart-The Coach's Alchemist: you? You were mentioning a tool that you you have, where they could see
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::Jill Hart-The Coach's Alchemist: how their content could fit in over there. Do you want to talk a little bit about that.
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::Tony Hill: Yeah. So I've been thinking about this before our conversation today, just trying to get into the mindset of a coach and how they're trying to reach more people. I'd imagine you know the person who's listening to this. They want to be able to help and serve more people with their giftings, and so, if they can find a way to make that fit for pinterest great, not everyone can.
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::Tony Hill: But if you can understand the most popular topics on there.
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::Tony Hill: So there are sort of a couple of tools. I've created a tool where it's a free tool anyone can use. And
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::Tony Hill: basically, it's a little database of about 20,000 of the most popular topics on Pinterest.
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::Tony Hill: And I'm it's I'm almost confident that that's it. I've kind of discovered this is kind of
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::Tony Hill: hidden a little bit on Pinterest, and I figured out one day I found it found all these topics quickly downloaded them, put them into this tool, and they're matching up with some tools that I see that Pinterest provides as well to understand what are popular topics.
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::Tony Hill: But Pinterest has a limitation on what they'll show you it's called pinterest trends. You can check it out. If you create a pinterest account, you'll get access to pinterest trends as well. So between pinterest trends and the and the tool that I have. You can start searching for topics that you talk about with your clients a lot, or that they come to you with. And a lot of times they're like 1, 2, 3, maybe 4 word phrases.
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::Tony Hill: like, for example, you know, financial advice, or, you know, savings advice if you like. Provide coaching for getting out of debt or saving money, etc.
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::Tony Hill: and so you can take some of the topics, plug them in to my tool, also, plug them into pinterest trends another free tool, and see what's showing up to see if those words do show up. If they do, that's a great sign that people are searching for this. They're interested in it, and you can start talking about it. So if I were a coach and wanting to reach people on Pinterest.
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::Tony Hill: I would figure out these topics that they're interested in. And most importantly, they want to get ideas for. So again, mentors is all about inspiring people with ideas.
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::Tony Hill: And so that's where, if you provided say, like some coaching on like parenting like, if a lot of clients are struggling with parenting.
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::Tony Hill: You provided coaching for them. Then I would start a blog and start creating blog posts with parenting advice, and of course, on on every blog post and on the website, you can promote your services. You can promote, say, like a free download in exchange for that person's email, you can get them into an email sequence and and continue to educate them and kind of coach them through email and then offer product services, etc. But it's understanding
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::Tony Hill: there's a lot of. There's a lot of moms on Pinterest, and there's a lot of parenting related topics on there. And so if that's the kind of coaching you do, it could be really really great fit for pinterest.
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::Tony Hill: It's just understanding what are the topics and keywords that people are entering into Pinterest as a search engine, because it's a big search engine. But again, it's not quite like Google. I would be surprised if a lot of people go to
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::Tony Hill: Pinterest, and they were to type in
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::Tony Hill: you know, a life life coach to try to find a life coach. They're more likely to go to Google for that.
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::Tony Hill: but they're going to go to Pinterest, and maybe they are looking for some tips on. Maybe they're struggling with
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::Tony Hill: with sleeping. Or maybe they're looking to eat a little healthier, right? And so they're looking for healthy recipes. And so you'll see you'll see a lot of searches again, looking at pinterest trends, or my tool related to those type of topics, and that's where you can reach them 1st is just being helpful and offering them free information, free advice around the topics that you typically coach around.
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::Jill Hart-The Coach's Alchemist: And if you were just starting out on Pinterest, what would you say is, is the best way to get traction quick.
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::Tony Hill: Yeah, that's a good question. Pinterest
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::Tony Hill: it's it can be challenging of a as a platform in the sense that
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::Tony Hill: it can take a little while to get traction. Facebook can be great because there's a way to basically create a Facebook page. And you can spend money on ads that you can basically buy likes. So you can get show an ad for people to like your page. And you can quickly, with a couple $100, build an audience of I don't know. Maybe a couple 1,000 people on Facebook and reach them there. And it's within a month or so with Pinterest. You can't really do that.
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::Tony Hill: They they would like to
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::Tony Hill: take their time with new accounts to see. Okay, are they creating good pens and helpful pens and content for our users, did they like them or not, and so it can take one to 3 to 6 months before you start gaining traction. So it's a commitment.
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::Tony Hill: but the nice thing is a lot of the blog posts that you create for Pinterest. They could also work really well on Facebook, promoting them to your audience on Facebook. If you're on there, you can create, you know, Tiktok videos to promote them. Instagram reels on those same topics and everything. So if you can find ways to repurpose your content because pinterest is a commitment, it's 1 of those things like if you dabble in it. You're not going to see very much success.
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::Tony Hill: It's gonna take a commitment of creating pins, creating blog posts, you know, almost every day. Of course you can batch it, and you can schedule things out with pinterest. So you don't technically do things every day. But it does require
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::Tony Hill: consistency and putting out, you know, at least one blog post a week or more, even better, and if you can put out a handful of pins every week, and eventually the more pins you can
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::Tony Hill: create on pinterest the the better your chances.
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::Tony Hill: but the thing is. And the great thing about offering coaching or some sort of product service is that you don't need a ton of traffic to convert and to be profitable for you versus. There's a lot of
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::Tony Hill: bloggers out there that do well with Pinterest, and they bring a lot of traffic to their sites, but they're mainly earning revenue from ads on their site, and they're just not going to earn as much versus providing
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::Tony Hill: real product or service. And so that's the advantage that coaches have. And so you may only need, like a hundred or so people per day, to come to your site from Pinterest. But for a lot of bloggers that would not be enough. They wouldn't be profitable off that but for coaching, because if you can convert them to become clients, you could be very profitable for you. So that's kind of the long answer is just. It's going to take some time
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::Tony Hill: and commitment consistency to it.
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::Jill Hart-The Coach's Alchemist: So let's talk a little bit about group boards. That this is this is a personal question.
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::Tony Hill: Okay.
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::Jill Hart-The Coach's Alchemist: I've had some experience with Pinterest. I've I've been around the platform for quite a while.
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::Jill Hart-The Coach's Alchemist: and I know there's always, you know, group. Words are good group words are bad.
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::Jill Hart-The Coach's Alchemist: How many group boards should you have? How many boards should you have overall? Should all your boards be related to like one topic. I know that's a whole bunch of stuff. But.
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::Tony Hill: Yeah, yeah, it's it's good to bring up. So if you don't know, group up boards are when you create a pinterest account, you create boards. And inside those boards are your pins, and each PIN will basically to blog posts on your website.
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::Tony Hill: And you have your own boards and put your own pins in those boards
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::Tony Hill: and the boards are important because it. It gives context to the user, but also gives context to pinterest to understand. Okay, what are all the pins in this board, and like, what are they about inside this board? And so, if you have
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::Tony Hill: a whole board on, say, like you talk about astrology.
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::Tony Hill: you could create a board for each astrological sign, and like you can create like a whole series of blog posts for that particular sign right, and maybe provide some advice and information about it. And so you want to kind of cluster those together and on topics. And so those are. Those are boards, and depends how they relate to each other. And then you can have shared boards, and this could be a good strategy for coaches in particular, who have
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::Tony Hill: overlapping topics and and interests. You could say so if you are a life coach, and you've got other friends who are also life coaches, and they're also on pinterest. Then you can create a shared board with those friends, and anytime that either one of you create a blog post related to some sort of life coaching life advice. Then you can create a pen and PIN it to that shared group board.
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::Tony Hill: And the advantage there is that those boards can become very powerful in helping those pins be seen by more people.
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::Tony Hill: But you want to choose your friends wisely on who you share those boards with to make sure that they're creating good content, putting good pins into those boards because it could affect how well your pins do this strategy board. Strategy doesn't work for everyone. I personally don't do it, but I know people who do. And Carly Campbell, who had mentioned earlier. She recently, has seen some success
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::Tony Hill: with some shared boards, and I know other people who have seen success with shared boards in the past, and they continue to see success with those shared group boards. I just think you just need to be very particular about who you share them with
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::Tony Hill: and collaborate with, and also to make sure those boards are very focused on a specific topic. But also you understand that with boards you want to.
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::Tony Hill: you have to look at it like, okay, someone's going to follow this board once they engage with the PIN from that board, then they're naturally are going to follow that board according to Pinterest, and you want to continue to create pins that that person is interested in. And so if you have an astrology board and you start putting parenting advice in there that's not related to astrology, then those pins are not going to do well.
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::Tony Hill: so it's something else to to consider and factor in.
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::Jill Hart-The Coach's Alchemist: I've found personally that if you have a group board, if you're really careful about
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::Jill Hart-The Coach's Alchemist: creating group boards, you can go out and find bigger
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::Jill Hart-The Coach's Alchemist: content pinners out there and invite them to your group board, and if they accept and and I I tend to go and visit their site and PIN from their site onto the group board
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::Jill Hart-The Coach's Alchemist: and then leave a comment on that PIN so that they see that they've been invited to this group board
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::Jill Hart-The Coach's Alchemist: they will join, and your pins get on their boards that are getting a lot more, because they it shows up on their when people go to visit their profile, and they're getting millions of views. Then they go to see some of their group boards, and your pins are showing up there. They're they're more likely to get a little bit more traction.
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::Jill Hart-The Coach's Alchemist: It's it's a tactic I use when I start new accounts.
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::Tony Hill: That's awesome. Yeah, that's great. That's a smart way to approach it, for sure. I haven't heard that particular tactic. So
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::Tony Hill: that's good.
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::Jill Hart-The Coach's Alchemist: What? Just off the track, something different. Let's talk about hashtags.
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::Tony Hill: Yeah. Hashtags. Yeah. The
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::Tony Hill: the hashtags back in the day. It was like hashtag. Everything I say back in the day I don't know, maybe 5, 10 plus years ago. We use hashtags on platforms like pinterest, Youtube, Instagram. I think even Facebook, as it was a way to communicate to the code of the platform like, Hey, this is what this is about. If people want to see more, this type of content, you kind of label it with a hashtag.
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::Tony Hill: and that helped those platforms understand what your content was about to then. Better distribute that content to people who would find it interesting.
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::Tony Hill: But now these platforms have gotten smarter, and they don't necessarily need hashtags for you to add a hashtag into your pinterest description or your Instagram caption. But I still see creators do it. I don't do it myself.
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::Tony Hill: Carly Campbell still does it, I believe, and I continue to see new pins and successful accounts that do use hashtags, and it's an interesting correlation they could still be helping. I don't know. I haven't tested it myself, but I still see it being used, and I would imagine that Pinterest and these are the platforms are still trying to leverage those hashtags as best they can. If people are still putting them in
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::Tony Hill: so it wouldn't hurt. But I just don't spend any time on it myself. Do you.
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::Jill Hart-The Coach's Alchemist: I I do because I've been using AI. I have this one pinterest account. That is almost
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::Jill Hart-The Coach's Alchemist: a hundred percent. AI,
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::Jill Hart-The Coach's Alchemist: I go to PIN crafter, and I say, I show it the PIN. Just drop the PIN in there and say, Okay, I'm gonna PIN this PIN to this board, and then this is the link that it's going to write me a good title and description, and it always gives me hashtags, and it gives me hashtags for board descriptions, too. So I've just been putting in what it says to put in. And I've actually this this account. It's only I've been only using it for
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::Jill Hart-The Coach's Alchemist: really a couple of months. It's a couple of years old, but all of those old pins are like
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::Jill Hart-The Coach's Alchemist: I have to go through and start deleting them because another tool you have
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::Jill Hart-The Coach's Alchemist: that you shared, and I'm I'm a member of your community. So you have this new tool out there that you shared with your community that allows people to go and see
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::Jill Hart-The Coach's Alchemist: which pins are in are in trouble and possibly gonna cause your account to be shadow banned so
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::Jill Hart-The Coach's Alchemist: I thought it was great. So don't definitely go and join his maverick community. It's like there's so much good stuff over there.
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::Jill Hart-The Coach's Alchemist: But I forgot where I was going. With this I.
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::Tony Hill: We were on the hashtags. Oh, yeah, using the pen crafter.
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::Tony Hill: Yep.
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::Jill Hart-The Coach's Alchemist: Yeah. So I'm using PIN crafter and just doing what I'm just posting that stuff in there. And it didn't come up with any of those pins which is interesting to me.
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::Tony Hill: Yeah. Oh, yeah, that is interesting.
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::Tony Hill: Yeah. I wonder so, Jesse Cunningham, I think he's the one who created the PIN crafter. I wonder if he put in there because it's a Gpt. Right? And so he I wonder if he put in there. Maybe a prompt and that prompts to like, have it generate relevant hashtags which then, you know, Chat Gpt was trained on pinterest data. I'm certain of that. I'm not certain 99% sure. That was true. And so it's found all of these, you know, pins in the past with these hashtags, and so
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::Tony Hill: I can see also that Chatgpt would just naturally start adding hashtags to pinterest pins. It also likes to use emojis, which is also worth putting in and testing. They tend to capture people's attentions with those emojis. So yeah, there's all sorts of little things that you can do to
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::Tony Hill: really to to stand out, because there will be other people on there. Other coaches on there that are creating content to reach people on pinterest. And so it's at least my strategy is, I like to pay attention to who's doing well on the platform
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::Tony Hill: and model what they're doing, but also find that unique angle or that unique voice that you can. You can bring but to leverage or piggyback off those you know, bigger existing topics that are out there, but find something new and interesting and helpful and inspiring to to talk about and creating pins, for those can go a long ways.
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::Jill Hart-The Coach's Alchemist: I think the most important thing that you said there is inspiring.
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::Jill Hart-The Coach's Alchemist: It's that's 1 of the hardest things for me when I'm making pins. Just just like, is this inspiring.
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::Tony Hill: Yeah, you know. And the tricky part is with coaching in general.
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::Tony Hill: it's more informational text based content that people are consuming. Maybe some video content. And it's less visual. Okay? So there are a lot of bloggers out there. They are. They have, like a say, a home decor website, super popular niche on Pinterest, and it's all about pretty pictures of.
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::Tony Hill: you know, the interior of a house and giving different ideas for maybe a bedroom makeover right? So they're just very visual. Same thing, with like fashion and beauty, all very visual, which pinterest is very much a visual platform. So those can do really well, the challenge can come for those who are creating content. That's more informational where people are reading
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::Tony Hill: the text. So people don't go to pinterest and be like, what do I want? What article do I want to read next? You know that's not their intention. They want to visually be inspired by something, and that's where you'd have to be strategic with your pen designs. If you are writing more informational content on your site and creating pins to promote those blog posts with that information, and that your PIN designs are likely going to have to have text on them.
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::Tony Hill: They're gonna have to capture someone's attention with some sort of visual to it. And so, if you can leverage
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::Tony Hill: AI ideogram is a great tool to help you figure out some good pen designs for creating something that's visually appealing. But also it's going to have text on the pen as well to capture that attention. So if you want their attention visually, just make it a purely visual image. You want their attention, say, like more mentally, with information. Then you're gonna have to put text on the pen.
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::Tony Hill: And those can do really well when people.
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::Tony Hill: because again, people go to pinterest to get ideas, and when they just get the idea from the PIN itself, and that's all they need. So, for example.
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::Tony Hill: like a makeover of a bedroom, and it's like a, you know, a pink bedroom for you know their their little girl like they just save that pen. And that's it. Like they like everything in that image. They don't need to go to the website to get the details of it right? But they do something informational
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::Tony Hill: like. If you're providing some sort of advice then, and like you've got 4 steps to, you know, conquering your fear of public speaking. They're going to need to go click on that PIN to go to your blog post, actually read and learn about those 4 steps.
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::Jill Hart-The Coach's Alchemist: And and having things in your images that Pinterest can attach products to, and just really likes that.
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::Tony Hill: Yeah, that's right. So there's that's kind of the there's pros and cons to all of that. Pinterest does like products. They're really wanting to become a go to platform for e-commerce, like when people want to buy products instead of going to Amazon first, st
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::Tony Hill: they want them to go to Pinterest, and they can do start doing searches on pinterest for products, because pinterest will curate products from Amazon, but also from
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::Tony Hill: other storefronts.
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::Jill Hart-The Coach's Alchemist: Everybody.
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::Tony Hill: See? Yeah, yeah. So and there's a lot more money there. Honestly, like, there's interest is gonna make more money from ads, right? And so I do see a lot of content creators
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::Tony Hill: create like an Etsy shop where they've got like digital downloads.
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::Tony Hill: and that they'll do really well. They'll sell them for a couple bucks. They get that person on their email list. And so I've literally seen people take a blog post. They turn it into a Pdf. And go sell it on Etsy for like 99 cents.
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::Tony Hill: and it's a great way to.
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::Jill Hart-The Coach's Alchemist: Genius, idea.
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::Tony Hill: Yeah, people will do it, because, you know, a lot of times blog posts are littered with ads, and they just want the information. And so some people are willing to just pay like a dollar or 2 and just get the pure information with no disruption. But it's another way. If you provide some sort of like Pdf, guide.
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::Tony Hill: look on, Etsy. Go start searching some of the topics that you talk about, or coach on, and see you might be surprised at some of the digital products you see over there, and that's a huge market as well. And you can promote your pins for your Etsy products as well.
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::Jill Hart-The Coach's Alchemist: Yeah, wow, and you can tag your, you can tag your product on your PIN so like it'll show up underneath your PIN,
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::Jill Hart-The Coach's Alchemist: which is kind of cool.
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::Tony Hill: Oh, really, yeah, I've I've never done it. I haven't dabbled in.
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::Jill Hart-The Coach's Alchemist: Yeah.
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::Tony Hill: Product side of pinterest.
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::Jill Hart-The Coach's Alchemist: Well, if you, if you have it like for you, you do a lot of recipe pins. So if you have a recipe PIN for like cast iron skillets. So you go over to Amazon and you find a whole slew of
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::Jill Hart-The Coach's Alchemist: cast iron skillets, and you take that link you have to use a long link, and you have to put affiliate in your or Amazon. Affiliate in your description down at the very bottom. But you put it in there, and then your PIN will show up, and then there'll be all these squares underneath that where they can just go buy that skillet and make your thing.
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::Tony Hill: That's awesome.
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::Tony Hill: Yeah, that's great, and that and that's helpful for the for the person who, if that they're wanting to get into that, if they need a new skillet, maybe they don't have one yet. Yeah, great opportunity right there. And another little source of revenue.
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::Jill Hart-The Coach's Alchemist: Yeah.
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::Jill Hart-The Coach's Alchemist: Yeah. And you can do that with Etsy shops. You can do it with pretty much any shop. But it has to actually be a product that's 1 of their their big things, and you can't use the short affiliate link with
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::Jill Hart-The Coach's Alchemist: Amazon. Good.
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::Tony Hill: I.
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::Jill Hart-The Coach's Alchemist: No, because I
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::Jill Hart-The Coach's Alchemist: so, Tony.
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::Jill Hart-The Coach's Alchemist: I know that you had one other thing that you were. Oh, it was the PIN clicks, the the free trial. Do you want to talk about that a little bit?
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::Tony Hill: Yeah. So I created a tool called PIN clicks. It's for pinterest creators. So if you're serious about the platform.
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::Tony Hill: I would consider looking at this tool. So I provide a free 5 day trial. You can use all the features on it. But it's a great tool for in-depth keyword research to understand the topics to create content about that. You know people are interested in. But it's also a good tool to help you optimize your pins
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::Tony Hill: because it's important to put the right keywords in those pins. Also have some other features that we're launching like an account. Explore where you can. If you find other coaches in your niche that are on pinterest. You can put in their pinterest account into the PIN clicks, and you can see some of the keywords that they're targeting or ranking their pins for to help give you ideas and inspiration there. So check it out, and if it's a good fit, then you get a 5 day free trial and then
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::Tony Hill: from there it will. We just continue to innovate the the product. And I'm excited about all the things we're launching here in 2,025.
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::Jill Hart-The Coach's Alchemist: It is really exciting to being being part of your community, but also being part of, you know, having access to PIN clicks and just honestly getting your emails. They are so helpful. There's a handful of people whose emails I read almost every day, and yours is one of them, just because you're you're a good writer, and your your content is like
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::Jill Hart-The Coach's Alchemist: helpful.
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::Jill Hart-The Coach's Alchemist: It means something.
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::Tony Hill: Cool. Thank you. Yeah, I I try to. I recognize every person's inbox is it's precious like for my own inbox. It's very important, like, I receive important emails in there, from anywhere, from my bank to my wife to then newsletters. And I am honored to be in someone's inbox, because that means I get a bit of their attention.
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::Tony Hill: And these days attention is King really like to capture someone's attention. Can then you can lead them and help guide them, coach them.
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::Tony Hill: And so yeah, I try to provide as much value as I can to those emails. And so hopefully as coaches. It's a great way, really, to earn that trust like people will buy from you when they feel like they know I can trust you. It's 1 of the reasons why, you know, I put little anecdotal stories in my email sometimes, just to get people have people get to know me. And people will reply, and they'll kind of share stories with with me about them, and I get to know them. It's great. And so it just builds a lot of trust and rapport.
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::Tony Hill: and it just feels good, like as a creator. It feels good. And then I've just have received replies to my newsletters often, and people just thinking me, and it just feels it just feels great. So it's my encouragement to everyone else. Just
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::Tony Hill: if you're going to err on this, I would err on the side of just almost giving out too much, being almost too helpful. That's there have been times I'm like, maybe I shouldn't talk about this. It might be, too. But I've just have always been like, you know, I'm gonna go ahead and send it, and just err on that side. And that served me well.
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::Jill Hart-The Coach's Alchemist: I just love that there's so much generation of ideas in the collaboration. The more information you put out there, then the more people can take that information and and shuffle it around, and they come up with a new idea. And it's like, Oh, oh, we could do this, and we could do that, and it really just makes the whole world better for everybody.
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::Tony Hill: It really does. I mean, that's 1 of the reasons why I started the Maverick Forum so hopefully as you're listening to this, you're a part of some sort of community of people who are doing this alongside of you. Maybe they're not the same kind of coaches that you are, but getting in some sort of coaching community. I know you have one, right? So whether it's yours or someone else get plugged into community because of that collaboration and ideation
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::Tony Hill: and building relationships with people. It's been foundational to any success that I've had. It's I haven't done it alone.
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::Tony Hill: And it's just been. I can't encourage people enough to to get in some sort of community.
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::Jill Hart-The Coach's Alchemist: Yeah. And those relationships last decades, you know, I've been around the Internet for a really long time. And I still, you know.
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::Jill Hart-The Coach's Alchemist: decades later. This. There's some. They're a handful of people that are just like their core and week's meeting
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::Jill Hart-The Coach's Alchemist: always doing stuff. And it's fine.
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::Tony Hill: Yeah, that's special.
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::Jill Hart-The Coach's Alchemist: It's your own community.
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::Jill Hart-The Coach's Alchemist: So what's the one thing you hope the audience takes away from our conversation today, Tony, this has been amazing.
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::Tony Hill: Yeah. So
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::Tony Hill: what I would do is go to the tool that I've created that free tool I mentioned also create a pinterest account. If you haven't already.
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::Tony Hill: and just start plugging in some topics that you talk about, and look to see what other pinterest accounts are on there that are coaches. Maybe they're coaching on some topics similar to you.
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::Tony Hill: and just start investigating to see if this platform could be a good fit for you, and if so I've got some tools and resources to help you out there. I even have a free pinterest masterclass. It's like an hour long training. We can provide a link to that as well if they're serious about it and know that it's a commitment. But it's a great platform, so it's worth at least investigating.
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::Jill Hart-The Coach's Alchemist: It's so fun, visually stimulating. Thanks for joining me today.
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::Tony Hill: Yeah, my pleasure. Thanks for having me on Jill.
